sustained and continued development and participation at the local level. Increase in Participation Media exposure of nonnormative sports not only facilitates acceptance, but it can help drive development and participation at the local level ( Woods, 2019 ). The USAFL is hoping that increased media exposure
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Australian Football in America During COVID-19
James Bingaman
Using Social Media to Estimate the Size and Demographic Characteristics of Hard-to-Reach Sport Communities: The Case of Disc Golf
Joshua Woods
Communities of participants in new and nonnormative sports are often small, geographically dispersed, and therefore hard to study. Given the low incidence rate of regular participants, a typical, large-scale survey would return such a small number of players that statistically accurate demographic
Examining the Digital Pitch: A 3-Year Examination of Social Media Metrics From Men’s Professional Sport
Alyssa Scalera and Michael L. Naraine
were chosen as the focus of Clavio’s study since these mediums of communication were greatly used by sport consumers at the time. As consumers then began to migrate toward social media platforms for engagement with sport, studies involving the characteristics of consumers of nonnormative sports became
