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James Bingaman

sustained and continued development and participation at the local level. Increase in Participation Media exposure of nonnormative sports not only facilitates acceptance, but it can help drive development and participation at the local level ( Woods, 2019 ). The USAFL is hoping that increased media exposure

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Joshua Woods

Communities of participants in new and nonnormative sports are often small, geographically dispersed, and therefore hard to study. Given the low incidence rate of regular participants, a typical, large-scale survey would return such a small number of players that statistically accurate demographic

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Alyssa Scalera and Michael L. Naraine

were chosen as the focus of Clavio’s study since these mediums of communication were greatly used by sport consumers at the time. As consumers then began to migrate toward social media platforms for engagement with sport, studies involving the characteristics of consumers of nonnormative sports became