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James Du, Heather Kennedy, Jeffrey D. James and Daniel C. Funk

, & Funk, 2018 ). Delivering experiences that satisfy consumers is of the utmost importance for participatory sport event (PSE) organizers due to the managerial benefits associated with satisfaction ( Filo, Funk, & O’Brien, 2009 ). PSEs represent a unique setting with a myriad of events, including running

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Kevin R. Filo, Daniel C. Funk and Danny O’Brien

Participatory sport events have emerged as viable fundraising mechanisms for charitable organizations. This article examines the impact that motives for charitable giving and sport event participation have on charity sport events. The authors examine the factors that attract participants to a charity sport event, while the role of charity in fostering attachment to the event is explored. Focus groups were conducted with charity sport event participants to discuss what motivated their participation. Results revealed that intellectual, social, and competency motives along with the motives of reciprocity, self-esteem, need to help others, and desire to improve the charity contribute to attraction. In addition, the results suggest that the charitable component influences social and competency motives and contributes to the development of attachment to the event. The authors recommend event managers work to foster and leverage the sense of community created through these events.

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benefits that participatory sport events can provide to the local community is an important issue for sport managers to consider. Zhou, R., & Kaplanidou, K. (in press). Building social capital from sport event participation: An exploration of the social impacts of participatory sport events on the

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Yuhei Inoue, Mikihiro Sato and Kevin Filo

-being. First, we define the former using five categories of sport services proposed by Chelladurai ( 2014 ). These include spectator services (e.g., professional and elite sport events); participant services (e.g., participatory sport events, community sport programs); donor services (e.g., charity sport

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Mikihiro Sato, Jeremy S. Jordan and Daniel C. Funk

; McGehee, Yoon, & Cardenas, 2003 ). As a potential benefit of participatory sport events, Funk, Jordan, Ridinger, and Kaplanidou ( 2011 ) also noted that an attitudinal assessment toward physical activity, such as psychological involvement, complements the traditional behavioral assessment by examining the

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Kevin Filo, David Fechner and Yuhei Inoue

their event participation. CSEs represent participatory sport events wherein a portion of event registration fees benefit specific charities, while participants are also encouraged (or required) to further fundraise on behalf of said charities ( Filo, Funk, & O’Brien, 2008 ). Examples include the