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Lauren C. Hindman and Nefertiti A. Walker

” ( Anderson, 2009 , p. 7). In current times, femininity in sport is being negotiated by competing ideologies of feminism, anti-feminism, and postfeminism. While White heterosexual femininity remains privileged, meanings of athletic femininity are contested by the presence of bodies who do not satisfy binary

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Katie Sullivan Barak, Chelsea A. Kaunert, Vikki Krane, and Sally R. Ross

Bruce , T. ( 2015 ). Assessing the sociology of sport: On media and representations of sportswomen . International Review for the Sociology of Sport, 50, 380 – 384 . 10.1177/1012690214539483 Butler , J. ( 2013 ). For white girls only? Postfeminism and the

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Aarti Ratna

, needs to be further unpacked in order to identify how knowledge about women of color and sport can be critically progressed. Difference and Critiquing Post-Feminism This task requires returning to the vicissitudes of postmodernity and poststructuralism, and how this has been taken-up through a White

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Kim Toffoletti

This article seeks to expand the conceptual boundaries of sport media research by investigating the utility of a postfeminist sensibility for analyzing depictions of women in sport. Rosalind Gill’s (2007) notion of a postfeminist sensibility is situated within UK-led feminist critiques of gendered neoliberalism in popular culture and offers a conceptual lens through which sports scholars might interrogate the complex and contradictory media landscape that often simultaneously marginalizes and empowers sportswomen. In highlighting postfeminism as a sensibility, this article makes visible the ways in which depictions of sportswomen as sexy and strong reorients responsibility for the sexualization of female athletes away from media institutions and toward the female athlete themselves. It also explains how a postfeminist sensibility differs from third wave feminism—a related framework popular among sports feminists seeking to respond to ambivalent and complex renderings of contemporary sporting femininity.

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Katharine W. Jones

methods for finding respondents, leading to a lack of Indigenous, non-White, and/or LGBTQI+ fans in her focus groups on the Australian Football League. She skillfully deconstructs an Australian Cricket World Cup poster to show neocolonialism and postfeminism in action: although women are portrayed as

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Katariina Rahikainen and Kim Toffoletti

 al.’s ( 2017 ) feminist analysis of the social media accounts of former pro surfer Alana Blanchard draw attention to social developments, such as third-wave feminism, neoliberalism and postfeminism, that are informing sportswomen’s self-presentation (see also Toffoletti et al., 2018 ). While the emphasis

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Sharyn G. Davies and Antje Deckert

messiness, complexity, multiplicity, a non-judgmental attitude toward women’s cultural productions, and an attempt to think outside existing gender, sexuality, and race binaries.” The second school is post-feminism, which largely rejects feminist projects and is often considered a backlash to feminism

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Kim Toffoletti, Catherine Palmer, and Sumaya Samie

the appropriation of the tropes of post-structuralism and post-feminism matter to women of color as subjects and authors of sporting feminist scholarship. This provides Ratna, and others, with a way into considering the analytical utility of Southern theory. As a general provocation on Southern theory

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Paulette Stevenson

perpetuate progression onto women’s sports. Neoliberal feminism is offered as a backlash to progression, but it is often falsely articulated as progression . According to McRobbie, “post-feminism positively draws on and invokes feminism as that which can be taken into account, to suggest that equality is

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Holly Thorpe, Lyndsay Hayhurst, and Megan Chawansky

better “quality” of media coverage for sportswomen, Toffoletti ( 2016 ) suggests a need for expanding the conceptual boundaries by including sensibilites of postfeminism ( Gill, 2007 ). In this call, Toffoletti ( 2016 ) works to disrupt the current understandings about what quality media coverage of