for women and girls throughout Australia and New Zealand; proposed event legacies and national identity; and commercialization. Theoretical Framework By analyzing common discourses in the online media coverage of the As One 2023 bid, this study engages with ideas drawn from postfeminism
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Eleanor Crabill, Callie Maddox, and Adam Beissel
Lauren C. Hindman and Nefertiti A. Walker
, 2009 , p. 7). In current times, femininity in sport is being negotiated by competing ideologies of feminism, anti-feminism, and postfeminism. While White heterosexual femininity remains privileged, meanings of athletic femininity are contested by the presence of bodies who do not satisfy binary gender
Katie Sullivan Barak, Chelsea A. Kaunert, Vikki Krane, and Sally R. Ross
Bruce , T. ( 2015 ). Assessing the sociology of sport: On media and representations of sportswomen . International Review for the Sociology of Sport, 50, 380 – 384 . doi.org/10.1177/1012690214539483 10.1177/1012690214539483 Butler , J. ( 2013 ). For white girls only? Postfeminism and the
Aarti Ratna
, needs to be further unpacked in order to identify how knowledge about women of color and sport can be critically progressed. Difference and Critiquing Post-Feminism This task requires returning to the vicissitudes of postmodernity and poststructuralism, and how this has been taken-up through a White
Kim Toffoletti
This article seeks to expand the conceptual boundaries of sport media research by investigating the utility of a postfeminist sensibility for analyzing depictions of women in sport. Rosalind Gill’s (2007) notion of a postfeminist sensibility is situated within UK-led feminist critiques of gendered neoliberalism in popular culture and offers a conceptual lens through which sports scholars might interrogate the complex and contradictory media landscape that often simultaneously marginalizes and empowers sportswomen. In highlighting postfeminism as a sensibility, this article makes visible the ways in which depictions of sportswomen as sexy and strong reorients responsibility for the sexualization of female athletes away from media institutions and toward the female athlete themselves. It also explains how a postfeminist sensibility differs from third wave feminism—a related framework popular among sports feminists seeking to respond to ambivalent and complex renderings of contemporary sporting femininity.
Jennifer McClearen
discourses circulate in many contradictory ways. He draws on scholars such as Banet-Weiser et al. ( 2020 ), who have studied the iterations of popular feminism, postfeminism, and neoliberal feminism in media culture. Leaning on the intellectual conversations among Banet-Weiser, Gill, and Rottenberg, Harrison
Katharine W. Jones
methods for finding respondents, leading to a lack of Indigenous, non-White, and/or LGBTQI+ fans in her focus groups on the Australian Football League. She skillfully deconstructs an Australian Cricket World Cup poster to show neocolonialism and postfeminism in action: although women are portrayed as
Kim Toffoletti
. Sociology of Sport Journal, 39 ( 3 ), 251 – 260 . https://doi.org/10.1123/ssj.2020-0177 Ratna , A. ( 2018 ). Not just merely different: Travelling theories, post-feminism and the racialized politics of women of color . Sociology of Sport Journal, 35 ( 3 ), 197 – 206 . https://doi.org/10.1123/ssj
Katariina Rahikainen and Kim Toffoletti
al.’s ( 2017 ) feminist analysis of the social media accounts of former pro surfer Alana Blanchard draw attention to social developments, such as third-wave feminism, neoliberalism and postfeminism, that are informing sportswomen’s self-presentation (see also Toffoletti et al., 2018 ). While the emphasis
Sharyn G. Davies and Antje Deckert
messiness, complexity, multiplicity, a non-judgmental attitude toward women’s cultural productions, and an attempt to think outside existing gender, sexuality, and race binaries.” The second school is post-feminism, which largely rejects feminist projects and is often considered a backlash to feminism
