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Stephanie M. Mazerolle and Chantel Hunter

away from the job and relying on friends and family are essential to finding a balance in the professional sports setting. Finding a balanced lifestyle is often challenging for many athletic trainers working in the secondary school 1 and intercollegiate athletics settings. 2 Working within the sports

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Lauren C. Hindman and Nefertiti A. Walker

-dimensional impact of sexism in men’s professional sports The purpose of this study was to understand the manifestation of sexism in the sport workplace, particularly in the context of men’s professional sports. Specifically, two research questions guided our research. First, in what ways do women managers in sport

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William C. Flint and D. Stanley Eitzen

Three arguments concerning the ownership of professional sports are advanced in this paper. First, sports team owners do not maintain the social and corporate linkages found among capitalists in other industries. Second, these owners participate in the sports industry because it is both profitable and secure (a) through tax incentives and (b) because it is a self-regulating monopoly. Finally, the workings of a self-regulating monopoly and the popularity of sport enhance the reproduction of capitalist social relations and ideology. Sport is seen to represent the mythical ideal of meritocracy where hard work can lead to ownership and participation in America’s games. This ideal ignores the reality that sports team ownership is based on enormous wealth, not merit.

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D. Randall Smith, Anthony Ciacciarelli, Jennifer Serzan and Danielle Lambert

That the home team wins more than half its games is well-established. One factor said to produce this home advantage is travel between venues, which is seen as disruptive for the visiting team. Unfortunately, the media and athletes have been more supportive of travel effects than the research literature. While players continue to speculate that travel matters, empirical results find little support for travel factors. In the present paper we demonstrate that, at least for some professional sports, team travel can exert a very small influence on the outcome of the contest even after the quality of the teams competing is controlled. We conclude, however, that the belief that some factors confer an advantage to the home team is more the product of social forces than the influence those factors regularly have on game outcomes.

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Seok Kang

The purpose of this study was to examine how fans of professional sports use mobile content to develop fan support. Mobile-content dimensions were evaluated and their relationships with attitudinal and behavioral loyalty, team identification, and sport fandom were tested. A total of 665 young professional sport fans were surveyed in the southwest region of the United States. Three mobile-content dimensions—information, service, and interaction—were identified. The results indicate that the information dimension was positively associated with attitudinal loyalty, team identification, and sport fandom. The service dimension was positively linked to behavioral loyalty. The findings suggest that young professional sports fans’ selective use of mobile content accounts for different types of fan support.

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Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs and Junying Lou

Based on a review of North American professional sports teams, this study provides insight on how teams are communicating commitment to sustainability principles and practices on their Web sites. Web sites for 126 teams across 4 different leagues were examined for content relative to triple-bottom-line dimensions. Global Reporting Initiative indicator codes and definitions were constructs for the model and aligned to social, environmental, and economic principles for categories of sustainability practices. Although teams are including sustainability information on their Web sites, the vast majority downplay economic issues and highlight social issues on their home pages and subsequent pages; communication about environmental factors varies by league. The study shows differences across leagues and suggests that although some teams are communicating a commitment to sustainability, others may not be considering stakeholder perceptions of their Web-site communications or whether sustainability efforts affect public consumption of league offerings or attitudes toward professional sports.

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Francisco Javier Miranda, Antonio Chamorro, Sergio Rubio and Oscar Rodriguez

Professional sports teams are increasingly using social networks to better connect their sports and businesses to fans and the general public with the aim of providing team-related information, fostering fandom, and building team reputation. However, few, if any, studies have been done that analyze and evaluate the efficacy of this important portion of the professional sports business model from an informationmanagement perspective. This study employs the Facebook Assessment Index (FAI) to effectively compare, assess, and rank the Facebook sites of top European and North American professional teams. The study also shows how information artifacts in sports can be systematically analyzed, evaluated, and compared. In more general terms, the findings and analysis demonstrate how the information perspective can serve as a novel theoretical lens and important dimension in sport management. The results of the study show large differences between teams in the 3 FAI dimensions and a great improvement opportunity in the use of Facebook as a marketing tool. These results not only serve to create a ranking of sport teams but also can be used by sport managers for social-media-benchmarking analysis.

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Brandi A. Watkins

This project revisits the social identity–brand equity (SIBE) model developed by Underwood, Bond, and Baer (2001). The model proposes that marketplace characteristics relevant to sports can be used to enhance one’s social identification with a team, which is assumed to have a positive influence on a team’s customer-based brand equity. The current study has two goals: (a) to provide an empirical assessment of the SIBE model in the context of professional sports and (b) assess the individual influence of the proposed marketplace characteristics on social identification. We report results of a survey of U.S. National Basketball Association fans, which provide partial support for the model. Group experience and venue were found to have the strongest influence on social identification with a team. Considerations for theoretical advancement of the model and practical application for sport brand managers are discussed.

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Sine Agergaard and Tatiana V. Ryba

With rising globalization and professionalization within sports, athletes are increasingly migrating across national borders to take up work, and their athletic and nonathletic development is thereby shaped and lived in different countries. Through the analysis of interviews with female professional transnational athletes, this article contextualizes and discusses arguments for developing an interdisciplinary framework to account for lived experiences of the close intertwining between transnational migration and career development in professional sports. By combining our psychological and sociological perspectives, we identify three normative career transitions for transnational athletes. First of all, transnational recruitment that draws on social networks as well as individual agency. Secondly, establishment as a transnational athlete that is connected to cultural and psychological adaptation as well as development of transnational belonging, and thirdly, professional athletic career termination that for transnational athletes is connected to a (re)constitution of one’s transnational network and sense of belonging.

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Bill Gerrard

The resource-based view explains sustainable competitive advantage as the consequence of an organization’s endowment of unique and imperfectly replicable resources. Superior organizational performance, however, depends not only on the organization’s resource endowment but also on the efficiency with which the resource endowment is used. In this article a resource-utilization model of a professional sports team is developed in which teams optimize the stock of athletic resources (i.e., playing talent), subject to ownership preferences, over sporting and financial performance. The resource-utilization model is used to analyze the factors influencing the team’s current endowment of athletic resources and evaluate the efficiency with which teams utilize both their athletic and allegiance (i.e., fan base) resources to achieve sporting and financial targets. Empirical evidence is presented on the sporting and financial performance of English professional soccer teams in the FA Premier League over the period 1998-2002. It was found that the financial performance of teams is significantly affected by their ownership status.