activity guidelines.” Therefore, when planning for the second edition of the guidelines, the Office of Disease Prevention and Health Promotion developed a corresponding communication campaign, Move Your Way. 10 This campaign is grounded in the transtheoretical model (also known as stages of change) 11
Search Results
Understanding Contemplators’ Knowledge and Awareness of the Physical Activity Guidelines
Katrina L. Piercy, Frances Bevington, Alison Vaux-Bjerke, Sandra Williams Hilfiker, Sean Arayasirikul, and Elizabeth Y. Barnett
Mentoring Tenure-Track Faculty in Kinesiology
Duane Knudson, Ting Liu, Dan Schmidt, and Heather Van Mullem
learning about the service and department culture expectations. In the past, these conflicting pressures were exacerbated by a lack of guidance, unclear expectations, or maybe exploitation from some senior department faculty who expect new faulty to “pay their dues and earn retention and promotion” like
How Societal Forces of Change Are Transforming Youth Physical Activity Promotion in North America
Jacob Szeszulski, Jamie M. Faro, Rodney P. Joseph, Kevin Lanza, Lucie Lévesque, Courtney M. Monroe, Elsa A. Pérez-Paredes, Erica G. Soltero, and Rebecca E. Lee
Case Study 1: Climate Change and Recent Physical Activity Promotion Research in Mexico In Mexico, only 10 of the 182 protected natural areas have climate action programs. 26 One of the protected natural areas, Sierra de Guadalupe, is subject to fires, pollution, crime, irregular settlements, and
Commercialization, Governance Problems, and the Future of European Football—Or Why the European Super League Is Not a Solution to the Challenges Facing Football
Ulrik Wagner, Rasmus K. Storm, and Kenneth Cortsen
promotional sponsor logos and messages. Simultaneously, the game is practiced daily by millions of people worldwide as an amateur sport. No wonder that the sport fosters an emotional attachment ( Funk & James, 2001 ) among its followers that is hardly comparable with any other sport on a global scale
The Promotion and Implementation of Exercise is Medicine® in Kinesiology
Carena Winters
President of the American College of Sports Medicine (ACSM) in partnership with the American Medical Association ( Sallis, 2015 ). EIM’s vision is to make physical activity (PA) assessment and promotion a standard in clinical care, connecting health care with evidence-based PA resources for people
Physical Activity Promotion and the United Nations Sustainable Development Goals: Building Synergies to Maximize Impact
Deborah Salvo, Leandro Garcia, Rodrigo S. Reis, Ivana Stankov, Rahul Goel, Jasper Schipperijn, Pedro C. Hallal, Ding Ding, and Michael Pratt
Key Points • There is strong synergy between physical activity promotion and the Sustainable Development Goals (SDGs), presenting unique opportunities to simultaneously address multiple population health priorities and for achieving several SDGs. • Synergies between physical activity promotion and
How to Make Physical Activity Promotion Work in Thai Schools: Perspectives of Multiple Stakeholders
Areekul Amornsriwatanakul, Narongsak Noosorn, Kittipong Poonchob, Rung Wongwat, Somkiat Sornprasit, Phataraphon Markmee, Michael Rosenberg, and Karen Milton
, which was consistent with the “active people” approach suggested by the Global Action Plan on PA 2018–2030. 5 Thai Health Promotion Foundation has also implemented actions to promote active play in schools for many years, such as the “come out and play” and “active play” programs. 6 Schools have been
Physical Activity Promotion for Persons Experiencing Disability: The Importance of Interdisciplinary Research and Practice
Stamatis Agiovlasitis, Joonkoo Yun, Jooyeon Jin, Jeffrey A. McCubbin, and Robert W. Motl
directly, but also indirectly by complicated pathways that involve multiple factors. Finally, health promotion is complex because it must consider the abovementioned factors collectively, and it involves political decisions at different levels of administration for allocation of public health resources
Promotion of Physical Activity by Québec Primary Care Physicians: What Has Changed in the Last Decade?
Suzanne Laberge, Véronique Gosselin, Kim Lestage, Miguel Chagnon, and Claude Guimond
patients’ PA practice and that verbal counseling was the main way PA was promoted (69.8%). Since 2000, there have been many initiatives, such as Exercise is Medicine , 21 aimed at encouraging physicians to include PA promotion as part of routine health care consultations. Recent data concerning the
Effectiveness of Social Marketing Interventions to Promote Physical Activity Among Adults: A Systematic Review
Yuan Xia, Sameer Deshpande, and Tiberius Bonates
Background:
Social marketing managers promote desired behaviors to an audience by making them tangible in the form of environmental opportunities to enhance benefits and reduce barriers. This study proposed “benchmarks,” modified from those found in the past literature, that would match important concepts of the social marketing framework and the inclusion of which would ensure behavior change effectiveness. In addition, we analyzed behavior change interventions on a “social marketing continuum” to assess whether the number of benchmarks and the role of specific benchmarks influence the effectiveness of physical activity promotion efforts.
Methods:
A systematic review of social marketing interventions available in academic studies published between 1997 and 2013 revealed 173 conditions in 92 interventions.
Results:
Findings based on χ2, Mallows’ Cp, and Logical Analysis of Data tests revealed that the presence of more benchmarks in interventions increased the likelihood of success in promoting physical activity. The presence of more than 3 benchmarks improved the success of the interventions; specifically, all interventions were successful when more than 7.5 benchmarks were present. Further, primary formative research, core product, actual product, augmented product, promotion, and behavioral competition all had a significant influence on the effectiveness of interventions.
Conclusions:
Social marketing is an effective approach in promoting physical activity among adults when a substantial number of benchmarks are used and when managers understand the audience, make the desired behavior tangible, and promote the desired behavior persuasively.
