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Katrina L. Piercy, Frances Bevington, Alison Vaux-Bjerke, Sandra Williams Hilfiker, Sean Arayasirikul, and Elizabeth Y. Barnett

activity guidelines.” Therefore, when planning for the second edition of the guidelines, the Office of Disease Prevention and Health Promotion developed a corresponding communication campaign, Move Your Way. 10 This campaign is grounded in the transtheoretical model (also known as stages of change) 11

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Duane Knudson, Ting Liu, Dan Schmidt, and Heather Van Mullem

learning about the service and department culture expectations. In the past, these conflicting pressures were exacerbated by a lack of guidance, unclear expectations, or maybe exploitation from some senior department faculty who expect new faulty to “pay their dues and earn retention and promotion” like

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Ulrik Wagner, Rasmus K. Storm, and Kenneth Cortsen

promotional sponsor logos and messages. Simultaneously, the game is practiced daily by millions of people worldwide as an amateur sport. No wonder that the sport fosters an emotional attachment ( Funk & James, 2001 ) among its followers that is hardly comparable with any other sport on a global scale

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Carena Winters

President of the American College of Sports Medicine (ACSM) in partnership with the American Medical Association ( Sallis, 2015 ). EIM’s vision is to make physical activity (PA) assessment and promotion a standard in clinical care, connecting health care with evidence-based PA resources for people

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Deborah Salvo, Leandro Garcia, Rodrigo S. Reis, Ivana Stankov, Rahul Goel, Jasper Schipperijn, Pedro C. Hallal, Ding Ding, and Michael Pratt

Key Points • There is strong synergy between physical activity promotion and the Sustainable Development Goals (SDGs), presenting unique opportunities to simultaneously address multiple population health priorities and for achieving several SDGs. • Synergies between physical activity promotion and

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Areekul Amornsriwatanakul, Narongsak Noosorn, Kittipong Poonchob, Rung Wongwat, Somkiat Sornprasit, Phataraphon Markmee, Michael Rosenberg, and Karen Milton

, which was consistent with the “active people” approach suggested by the Global Action Plan on PA 2018–2030. 5 Thai Health Promotion Foundation has also implemented actions to promote active play in schools for many years, such as the “come out and play” and “active play” programs. 6 Schools have been

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Stamatis Agiovlasitis, Joonkoo Yun, Jooyeon Jin, Jeffrey A. McCubbin, and Robert W. Motl

directly, but also indirectly by complicated pathways that involve multiple factors. Finally, health promotion is complex because it must consider the abovementioned factors collectively, and it involves political decisions at different levels of administration for allocation of public health resources

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Jeffrey Cisyk and Pascal Courty

Major League Baseball (MLB) teams, not unlike all sports teams, have long offered promotions to entice consumers to attend games throughout their lengthy season. In recent years, it has become standard to feature fireworks, concerts, or—most frequently—to offer free giveaway items distributed to

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Yuan Xia, Sameer Deshpande, and Tiberius Bonates


Social marketing managers promote desired behaviors to an audience by making them tangible in the form of environmental opportunities to enhance benefits and reduce barriers. This study proposed “benchmarks,” modified from those found in the past literature, that would match important concepts of the social marketing framework and the inclusion of which would ensure behavior change effectiveness. In addition, we analyzed behavior change interventions on a “social marketing continuum” to assess whether the number of benchmarks and the role of specific benchmarks influence the effectiveness of physical activity promotion efforts.


A systematic review of social marketing interventions available in academic studies published between 1997 and 2013 revealed 173 conditions in 92 interventions.


Findings based on χ2, Mallows’ Cp, and Logical Analysis of Data tests revealed that the presence of more benchmarks in interventions increased the likelihood of success in promoting physical activity. The presence of more than 3 benchmarks improved the success of the interventions; specifically, all interventions were successful when more than 7.5 benchmarks were present. Further, primary formative research, core product, actual product, augmented product, promotion, and behavioral competition all had a significant influence on the effectiveness of interventions.


Social marketing is an effective approach in promoting physical activity among adults when a substantial number of benchmarks are used and when managers understand the audience, make the desired behavior tangible, and promote the desired behavior persuasively.

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Margaret McGladrey, Angela Carman, Christy Nuetzman, and Nicole Peritore

, private and voluntary entities that contribute to the delivery of essential public health services within a jurisdiction.” 10 Bringing groups together that represent the public health system in a specific community and organizing the group around a specific task, such as physical activity promotion, can