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Beth A. Cianfrone, Jessica R. Braunstein-Minkove, and Alyssa L. Tavormina

& Crompton, 2004 ; Shapiro, DeSchriver, & Rascher, 2012 ). Many challenges arise when discussing ticket-sales strategies, including consideration of target market, price points, dynamic ticketing, group ticketing, advertising frequency, promotional or incentive options that create a value

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Carena Winters

President of the American College of Sports Medicine (ACSM) in partnership with the American Medical Association ( Sallis, 2015 ). EIM’s vision is to make physical activity (PA) assessment and promotion a standard in clinical care, connecting health care with evidence-based PA resources for people

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Deborah Salvo, Leandro Garcia, Rodrigo S. Reis, Ivana Stankov, Rahul Goel, Jasper Schipperijn, Pedro C. Hallal, Ding Ding, and Michael Pratt

Key Points • There is strong synergy between physical activity promotion and the Sustainable Development Goals (SDGs), presenting unique opportunities to simultaneously address multiple population health priorities and for achieving several SDGs. • Synergies between physical activity promotion and

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Emily Stadder and Michael L. Naraine

come onto the scene in an unregulated space. Social media is an attractive platform for all marketers, not just SGOs, as a tool for engaging with consumers beyond the one-way promotional methods of traditional media ( Gainsbury, King, Hing, & Delfabbro, 2015 ). Social media also bypasses geographic

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Areekul Amornsriwatanakul, Narongsak Noosorn, Kittipong Poonchob, Rung Wongwat, Somkiat Sornprasit, Phataraphon Markmee, Michael Rosenberg, and Karen Milton

, which was consistent with the “active people” approach suggested by the Global Action Plan on PA 2018–2030. 5 Thai Health Promotion Foundation has also implemented actions to promote active play in schools for many years, such as the “come out and play” and “active play” programs. 6 Schools have been

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Stamatis Agiovlasitis, Joonkoo Yun, Jooyeon Jin, Jeffrey A. McCubbin, and Robert W. Motl

directly, but also indirectly by complicated pathways that involve multiple factors. Finally, health promotion is complex because it must consider the abovementioned factors collectively, and it involves political decisions at different levels of administration for allocation of public health resources

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Jeffrey Cisyk and Pascal Courty

Major League Baseball (MLB) teams, not unlike all sports teams, have long offered promotions to entice consumers to attend games throughout their lengthy season. In recent years, it has become standard to feature fireworks, concerts, or—most frequently—to offer free giveaway items distributed to

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Margaret McGladrey, Angela Carman, Christy Nuetzman, and Nicole Peritore

, private and voluntary entities that contribute to the delivery of essential public health services within a jurisdiction.” 10 Bringing groups together that represent the public health system in a specific community and organizing the group around a specific task, such as physical activity promotion, can

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Peter Gelius, Antonina Tcymbal, Stephen Whiting, Sven Messing, Karim Abu-Omar, Wolfgang Geidl, Anne Kerstin Reimers, Klaus Pfeifer, Romeu Mendes, Nino Berdzuli, and Joao Breda

the impact of COVID-19 containment efforts on PA behavior is rather well documented at present, 8 their influence on PA promotion policy and noncommunicable disease (NCD) prevention efforts remains unclear. Over the last decade, policies to increase PA prevalence rates 9 have evolved rapidly

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Katherine E. Hirsch, Irene L. Muir, Krista J. Munroe-Chandler, and Todd M. Loughead

providing mental performance consulting services to their respective teams, a body image promotion intervention was implemented as a supplemental service to the athletes. After both U12 teams completed the intervention, two additional coaches from one of the soccer clubs contacted the practitioners as their