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Timothy Mirabito, Robin Hardin and Joshua R. Pate

public messaging that framed the sport’s position for stakeholders. The decisions and communication are fundamental to the response to crisis, but who communicates this messaging is also important. For instance, former MLB Commissioner Bud Selig and Tagliabue were crucially present post-9/11, which gave

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Brody J. Ruihley and Bo Li

crisis. King’s commentary examines professional tennis stakeholder response and how the global pandemic could shape the future of tennis governance. The work of Mirabito, Hardin, and Pate explores the NCAA’s effectiveness of their public messaging during the critical time of pandemic uncertainty. With a

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Andrea N. Geurin

the previous section, the third research question sought to uncover the perceived challenges of new media use from elite athletes’ perspectives. Results revealed two related themes: unwanted direct messages and rude public messages , both of which related to communication received from new media

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Nicholas Burton and Cheri Bradish

( Burton & Chadwick, 2009 ; Koenigstorfer & Uhrich, 2017 ). Critics have noted that such overt public messaging merely serves to award the ambush marketer additional headlines and attention. Moreover, research into consumer perceptions of ambushing has shown antipathy and confusion on the part of fans

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Glynn M. McGehee, Armin A. Marquez, Beth A. Cianfrone and Timothy Kellison

-stakeholder messages about a refurbished stadium are consistent with new-stadium research. For instance, concerning public-stakeholder messages about a proposed stadium project, Mondello et al. ( 2009 ) classified public messages into five recurring themes: Opportunity Costs, Perceived Economic Benefits of Stadiums

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Glynn M. McGehee, Beth A. Cianfrone and Timothy Kellison

that the media place on a subject and the importance of that subject in the minds of consumers ( McCombs & Shaw, 1972 ). Most frequently, sport management researchers have utilized framing theory to understand media, organizational, or public messages (e.g.,  Cassilo & Sanderson, 2017 , Eagleman, 2011

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Michelle Hayes, Kevin Filo, Caroline Riot and Andrea Geurin

social media to be an effective communication tool. While it is apparent that there are advantages afforded to athletes who use social media, there are also a number of challenges. Social media has provided an avenue for passionate fans to express opinions, positive or negative, by sending rude public