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The Fractured Messaging of the National Collegiate Athletic Association and Its Members in Response to COVID-19

Timothy Mirabito, Robin Hardin, and Joshua R. Pate

public messaging that framed the sport’s position for stakeholders. The decisions and communication are fundamental to the response to crisis, but who communicates this messaging is also important. For instance, former MLB Commissioner Bud Selig and Tagliabue were crucially present post-9/11, which gave

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Swag, Social Media, and the Rhetoric of Style in College Athletic-Recruitment Discourse

Luke Winslow, Blair Browning, and Andrew W. Ishak

, as a reader, a technique of noticing how the rhetoric style is at work in the rhetorical dimensions of one’s own life. Then, drawing from a range of representative athletic recruitment discourse—including online sports journalism, recruiting websites, and the public messaging of athletic departments

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Sport and the Coronavirus Crisis Special Issue: An Introduction

Brody J. Ruihley and Bo Li

crisis. King’s commentary examines professional tennis stakeholder response and how the global pandemic could shape the future of tennis governance. The work of Mirabito, Hardin, and Pate explores the NCAA’s effectiveness of their public messaging during the critical time of pandemic uncertainty. With a

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Elite Female Athletes’ Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis

Andrea N. Geurin

the previous section, the third research question sought to uncover the perceived challenges of new media use from elite athletes’ perspectives. Results revealed two related themes: unwanted direct messages and rude public messages , both of which related to communication received from new media

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Advocating for Gender Equity in Sport: An Analysis of the Canadian Women and Sport She’s Got It All Campaign

Maryam Marashi, Sabrina Malouka, Tahla den Houdyker, and Catherine M. Sabiston

purpose of the current study was to examine the textual and visual content of the 2021 She’s Got It All campaign by Canadian Women & Sport. The results reveal the public messaging conveyed about girls’ and women’s sport experiences. Based on the analysis of the textual data, seven themes emerged. The

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Impact of Perceived Safety and Barriers on Physical Activity Levels in Community-Dwelling Older Adults During the COVID-19 Pandemic in Singapore: A Cross-Sectional Mixed Methods Study

Jacqueline Giovanna De Roza, David Wei Liang Ng, Chunyan Wang, Cindy Seok Chin Soh, Ling Jia Goh, Blessy Koottappal Mathew, Teena Jose, Chwee Yan Tan, and Kar Cheng Goh

suggested that social support, particularly from family members, had a strong association with PA in older adults ( Smith et al., 2017 ). Clear public messaging and education is important to ensure that misconceptions by the patients and their family members are corrected. For example, some cited

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A Tale of Two Brands: Examining Elite Female Athletes’ Branding and Self-Presentation Strategies Over Time

Hailey A. Harris and Natasha T. Brison

, 2012 ; Lobpries et al., 2018 ). While this presents a challenge for women, it also presents an opportunity to have control over their public message. When women are in charge of their own narrative via social media, it has the potential to be inherently different than what could be portrayed in the

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Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing

Nicholas Burton and Cheri Bradish

( Burton & Chadwick, 2009 ; Koenigstorfer & Uhrich, 2017 ). Critics have noted that such overt public messaging merely serves to award the ambush marketer additional headlines and attention. Moreover, research into consumer perceptions of ambushing has shown antipathy and confusion on the part of fans

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Practitioners’ Use of Motivational Interviewing in Sport: A Qualitative Enquiry

Rory Mack, Jeff Breckon, Joanne Butt, and Ian Maynard

practitioners responded to a public message broadcast on the MINT eForum (self-recruited sampling; Gomm, 2008 ), and six practitioners were recommended to the primary researcher by practitioners from the initial round of sampling (snowball sampling; Patton, 2002 ). This represents an exhaustive initial sample

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A Critical Analysis of Coaches’ Perceptions of Athletic Department Involvement in Team-Related Social Media Activism

Natalie Bunch, Beth A. Cianfrone, and Lauren Beasley

understand that there is a lack of racially diverse and aware leadership within college athletics ( Cooper et al., 2020 ), starting at the NCAA office ( Lapchick, 2021 ). Therefore, decisions ranging from NCAA bylaws to institutional hiring to public messaging are made with a White lens. In these ways, the