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Brian T. Gearity, Bettina Callary and Phillip Fulmer

The purpose of this study was to explore former NCAA FBS National Champion football coach Phillip Fulmer’s biography to understand how his knowledge and practices were learned from various sociocultural experiences. The participant, Phillip Fulmer, former head football coach of the University of Tennessee (UT; 1992–2008), participated in multiple sports as a youth, played football at UT, and coached for over 30 years. A qualitative case study design with in-depth interviews was used to understand his experiences and developmental path as he learned to coach. The findings reveal four key developmental stages: athlete, graduate assistant, assistant coach, and head coach. Fulmer’s earliest learning experiences would later guide his coaching beliefs, values, and actions.

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Landy Di Lu and Kathryn L. Heinze

to examine the activities and tactics of two coalitions of organizations and individuals involved in passing youth sport concussion legislation. A qualitative case study offers a rich, in-depth description of a phenomenon, event, or process in a particular context ( Yin, 2009 ) and, thus, is well

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Thomas Gretton, Lindsey Blom, Dorice Hankemeier and Lawrence Judge

Preperformance routines are microlevel performance processes utilized by athletes to facilitate the attainment of an optimal state and enhance the chance for successful performance. Despite continued examination of these routines, only a small proportion of research has been directed toward the cognitive component of these routines. This study explored the cognitive component of elite high jumpers’ preperformance routines, and specifically the consistency of the cognitive content (i.e., psychological skills and strategies). Data were acquired over an 8-week high-jump season and subjected to inductive thematic analysis. Results revealed the consistent implementation of the cognitive content (e.g., visualization) but an inconsistent design of this content (i.e., the content of the visualization). Furthermore, results underline the critical role of high-jump coaches and an athlete’s need to be adaptable and competent in utilizing various types of preperformance routine. This study offers valuable insight into the complexities and inconsistencies of the cognitive component of high jumpers’ preperformance routines.

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Daniel B. Robinson, Lynn Randall and Joe Barrett

understood by PE teachers, provincial lead PE teachers were invited to participate in a qualitative case study in which they were interviewed about their understanding of physical literacy. This initial exploratory investigation allowed for a consideration of what lead PE teachers think and know about a

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Matt Hoffmann, Todd Loughead and Jeffrey Caron

.C. , & Smith , B. ( 2014 ). Qualitative research methods in sport, exercise and health: From process to product . New York, NY : Routledge . Stake , R.E. ( 2005 ). Qualitative case studies . In N.K. Denzin & Y.S. Lincoln (Eds.), The Sage handbook of qualitative research ( 3rd ed. , pp.  443

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Katherine Raw, Emma Sherry and Katie Rowe

case study, which draws on evidence from multiyear ethnographic observations, interviews, and document analysis, demonstrates how a hybrid SFD organization, situated within a professional sport context, evolved over time, particularly focusing on complexities and tensions between guiding logics

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Julie Minikel-Lacocque

hope their own multiple and subjective truths are voiced and thus become a part of working toward social justice for these and other nonconforming athletes and children. To examine the experiences of the four focal players, their families, and their coaches, I conducted a qualitative case study, a

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Gareth J. Jones, Christine E. Wegner, Kyle S. Bunds, Michael B. Edwards and Jason N. Bocarro

of SL, a single qualitative case study approach was deemed the most appropriate method for this research ( Yin, 2009 ). The qualitative case study allowed us to explore the SFD organization using multiple data sources, including interviews, observations, and document analysis. Considering the

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Elsa Kristiansen and Antonio S. Williams

This article explored how a renowned LPGA golfer, Suzann Pettersen, has built and leveraged her personal brand. Using the athlete brand-equity model as the theoretical framework, a qualitative case study was built by means of interviews and document analyses. Specifically, this case detailed how Pettersen and her management team endeavored to build and manage her personal brand equity through organization-produced and -controlled brand-communications strategies. The findings of this case shed light on the challenges and opportunities that athletes and their constituents face when managing human brands. Moreover, the findings of this case support the use of previously proposed sport-branding conceptualizations in a real-world setting.

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Liz A. Sattler and Clinton Warren

Sales pedagogy and student perceptions of sales have long been studied in business programs across college campuses. While sales pedagogy is a growing content area for sport management programs, it continues to be an area in the field in need of further understanding. The purpose of this study was to explore student perceptions of sales throughout a 16-week course. A qualitative case study methodology was used to develop a rich description of how sport management students perceive sales as a content area, and as a potential profession in the sport industry. Analysis of the themes indicates that throughout the course of the semester, students developed more holistic perceptions of sales, viewed sales as a necessary skill for many jobs in the sport industry, and were more open to a sales job as an entryway into the sport industry.