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Matthew Katz, Bob Heere and E. Nicole Melton

repurchase intentions, asking participants to indicate whether they planned to repurchase season tickets. Other studies have utilized probability measures of purchase intentions, such as the Juster ( 1966 ) method ( McDonald et al., 2014 ), which has the advantage of providing respondents with more than two

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Ricky Malott, Noah Jackson, William Strome, Joe Bisson and Nola Agha

Experience, LLC is a start-up company that sells in-game seat upgrades during live sporting events using text messaging and cell phone apps. From a user standpoint, a small upgrade fee results in better seats and a better game experience. From a venue or team standpoint, Experience fills unused inventory resulting in increased revenues and more satisfied fans with higher repurchase intentions. Experience is looking to expand its services beyond single-game upgrades to a full-season ticket that is based on filling open, but previously sold, inventory. This case illustrates the forces at play in the ticketing industry, describes the features of each service, and provides an opportunity to decide on the expansion strategy for a fast-growing start-up company.

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Jason Reese

of the participants. They asked them about their satisfaction with the different obstacles, satisfaction with the different elements of the race (t-shirts, packet pick up, parking, safety, etc.), their repurchase intentions, and some consumer perceptions of price (price fairness, perceived value, and

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Molly Hayes Sauder and Michael Mudrick

from two field studies . Journal of Services Marketing, 15 ( 5 ), 343 – 356 . doi:10.1108/EUM0000000005655 Mittal , V. , Ross , W.T. , & Baldasare , P.M. ( 1998 ). The asymmetric impact of negative and positive attribute-level performance on overall satisfaction and repurchase intentions

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Bradley J. Baker, Jeremy S. Jordan and Daniel C. Funk

repurchase intentions are highly correlated when measured at the same time, this relationship decays over relatively short periods of time ( Mazursky & Geva, 1989 ). Ultimately, managers are primarily interested in actual behaviors, rather than behavioral intention. Thus, sport management researchers’ use of