Search Results

You are looking at 1 - 10 of 2,311 items for :

  • All content x
Clear All
Restricted access

Norm O’Reilly and Twan Huybers

As an accepted tool in the promotional mix of organizations, sponsorship and sport sponsorship have become everyday marketing practice, in which sponsors invest in sponsees in return for marketing value. The implementation, or fulfillment, as it is often called in practice, of a sponsorship involves three main activities: activation, evaluation and servicing. While the literature has investigated both activation and evaluation, work in the area of servicing is limited. Guided by a sponsorship-linked marketing lens, a longitudinal study of sponsorship organizations was undertaken followed by a best-worst scaling experiment. Longitudinal results inform us that sponsees are underservicing sponsors; however, the best-worst scaling experiment finds a reduced gap. Results illustrate that although gaps between importance and performance perceptions are relatively small for sponsors, sponsees and agencies, a mixed pattern of agreement and disagreement exists between each of the three respondent groups in relation to the specific importance and performance dimensions.

Open access

Yuhei Inoue, Mikihiro Sato, and Kevin Filo

Services compose a major portion of products offered by sport organizations ( Chelladurai, 2014 ). Meanwhile, there is a growing recognition that the production and consumption of services, in general, play a critical role in determining the well-being of individuals and collectives ( Anderson

Restricted access

Eric MacIntosh, Keita Kinoshita, and Popi Sotiriadou

Competing at major sport events represents a significant platform for athlete performance and development. During these events, athletes experience the event service environment (e.g., accommodations, venues, nutrition, social activities), which is designed to cater to their well-being (sleep

Restricted access

Rebecca T. Marsh Naturkach and Donna L. Goodwin

Community service learning (CSL) is a pedagogical tool used to enhance academic learning and promote civic engagement by combining classroom theory with applied community practice ( Jacoby, 1996 ; Richards, Eberline, Padaruth, & Templin, 2015 ; Roper & Santiago, 2014 ). The general benefits of

Restricted access

Rebecca A. Zakrajsek, Leslee A. Fisher, and Scott B. Martin

. 22). Current researchers continue to recognize that, given ATs’ numerous responsibilities, it might be unrealistic to expect them to provide athletes with all the physical and psychological services needed during injury rehabilitation ( Clement & Arvinen-Borrow, 2013 ; Zakrajsek, Fisher, & Martin

Restricted access

Christine Galvan, Karen Meaney, and Virginia Gray

Service-learning is a community-based method of teaching in which students fulfill academic course content while simultaneously contributing to the welfare of the community ( Bringle & Hatcher, 1999 ). Service-learning provides real-world experiences for students to apply, reflect, and understand

Restricted access

Michael W. Supples, Madison K. Rivard, Rebecca E. Cash, Kirsten Chrzan, Ashish R. Panchal, and Henderson D. McGinnis

A cornerstone of public health and safety, emergency medical services (EMS) professionals bring life-saving medical care to patients in the out-of-hospital environment and serve as a safety net for our most vulnerable citizens. 1 With over 1 million credentialed EMS professionals responding to

Restricted access

Adesola C. Odole, Olawale T. Agbomeji, Ogochukwu K.K. Onyeso, Joshua O. Ojo, and Nse A. Odunaiya

very familiar with physiotherapists, and their services as physiotherapists are usually attached to sport teams, with other members of the health care team. In such settings, athletes’ knowledge and perceptions toward physiotherapy services have an impact on their general attitude toward these services

Restricted access

William C. Way, Ashley M. Coker-Cranney, and Jack C. Watson II

, (c) implement pre-participation mental health screening, and (d) facilitate a climate that is supportive of student-athlete well-being ( NCAA, 2016 ). Building on these recommendations, recent legislation will require Power 5 conference institutions to provide access to mental health services and

Restricted access

Drue Stapleton

, and/or bodily reaction lead to the development of WMSD; injuries caused by traumatic events (i.e., slips, trips, falls, burns, etc.,) are excluded when establishing WMSD epidemiological measures. 1 Emergency service personnel (ESP), such as law enforcement officers and firefighters, have a high level