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Interactive Mechanisms to Improve Service Innovation Among Sports Clubs: A Consumer Perspective

Mohsen Behnam, Mikihiro Sato, Bradley J. Baker, and Mahdiyeh Jalili

Marketing Science Institute ( 2020 ) calls for further research on consumer participation in value co-creation as part of product and service innovation. We extend prior studies by empirically exploring a model derived from the service-dominant logic framework ( Hollebeek & Andreassen, 2018 ; Lusch

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Charity Sport Event Sponsorship as Value Creation Strategy: An Event Participant Perspective

David Fechner, Kevin Filo, Sacha Reid, and Robyn Cameron

-future-of-fundraising-influencer-marketing-for-nonprofits/ Bal , C. , Quester , P. , & Plewa , C. ( 2009 ). Event-related emotions: A key metric to assess sponsorship effectiveness . Journal of Sponsorship, 2 ( 4 ), 367 – 378 . Ballantyne , D. , & Varey , R.J. ( 2008 ). The service-dominant logic and the future of marketing . Journal of the

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“Out of the Black, Into the Big Blue” on a Single Breath: Sport Event Value Co-Creation as Symbolic World-Making

Vassilios Ziakas, Christine Lundberg, and Giorgos Sakkas

, 2014 ; Woratschek, Horbel, & Popp, 2014 ). Value co-creation is one of the central tenets of the Service-Dominant Logic that posits the joint value creation by the organizations and the customer ( Vargo & Lusch, 2004 , 2008 ). Woratschek et al. ( 2014 ) put forward the Sport Value Framework (SVF

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Applying a Communicating Vessels Framework to CSR Value Co-creation: Empirical Evidence From Professional Team Sport Organizations

Dimitrios Kolyperas, Christos Anagnostopoulos, Simon Chadwick, and Leigh Sparks

Despite the increasing number and significance of charitable foundations in various business sectors, their role in cocreating corporate social responsibility (CSR) value remains unclear. This paper identifies CSR value cocreation in professional team sport organizations (PTSOs) and answers three key research questions: (a) Why have PTSOs developed charitable foundations as their means toward CSR value cocreation? (b) What CSR-related resources do PTSOs and their charitable foundations integrate? and (c) How do they manage, share, and transfer such resources to cocreate CSR value? Drawing theoretical insights from service dominant logic and consumer culture theory—and using empirical data from 47 semistructured interviews of UK-based professional football (soccer) clubs—this study develops a communicating vessels framework to illustrate the role of charitable foundations in the CSR value cocreation process. Through four tentative CSR value cocreation levels of relationship (bolt-on, cooperative, controlled, and strategic) the study suggests several internal strategies that can enhance the level of collaboration between founders and foundations. These include information sharing through customer relationship management (CRM) systems and social media platforms; staff sharing or flexible movement across the organizations; quality assurance agreements; flexible team cooperation; partnership protocols with social, media, cultural, and commercial stakeholders; and cotraining of personnel.

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Toward a Sport Ecosystem Logic

Markus Buser, Herbert Woratschek, Geoff Dickson, and Jan Schönberner

and mutual value creation through service exchange” ( Vargo & Lusch, 2016 , p. 10). Institutions and the above-mentioned institutional logics are important in service-dominant logic because they coordinate value co-creation ( Vargo & Lusch, 2016 ). Institutions are defined as all types of “rules

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When Hockey Won’t Sell in Minnesota: Using Design Thinking to Innovate the Ticket Service

Clinton Warren

service that could be the focal point for the sales and marketing staff in an effort to drive renewed interest and increased spectatorship at Gopher men’s hockey games. Theoretical Framework Service Innovation As an industry that exhibits a service-dominant logic (SDL), spectator sport emphasizes the

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Customer Engagement in Sport: An Updated Review and Research Agenda

Heath McDonald, Rui Biscaia, Masayuki Yoshida, Jodie Conduit, and Jason P. Doyle

the engagement concept and other similar concepts (Table  2 ). For example, there is notable confusion resulting from the conceptual overlap between CE and concepts related to relationship management and service-dominant logic (e.g., coproduction, value co-creation, value creation, and participation

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The Effects of the 2018 Commonwealth Games Service Environment on Athlete Satisfaction and Performance: A Transformative Service Research Approach

Eric MacIntosh, Keita Kinoshita, and Popi Sotiriadou

goods- to service-dominant view, service-dominant logic (SDL) introduced the idea of the role of customers as coproducers of goods and services ( Vargo & Lusch, 2004 ). This logic shifts customers from being end users to the front end of the value creation process: the customer-needs identification

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Do Applicants Care? Assessing the Influence of Socially Responsible Communication on Job Seekers in the Sport Industry

Ted Hayduk III and Matt Walker

; Walker, Hall, Todd, & Kent, 2011 ). Implications of these studies have framed signaling theory in the context of service-dominant logic ( Vargo & Lusch, 2004 ) and relationship marketing. Service-dominant logic and relationship marketing emphasize the processes of human-value cocreation, wherein actors

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Relationship Marketing: Revisiting the Scholarship in Sport Management and Sport Communication

Gashaw Abeza, Norm O’Reilly, and Jessica R. Braunstein-Minkove

analysis. School of thought not explicitly discussed. Concepts discussed include cooperation, value co-creation, and service-dominant logic. Note . CRM = customer relationship management; FIFA = Fédération Internationale de Football Association; IMC = integrated marketing communication; LTV = lifetime