Small-scale sporting events play an important role in bringing tourists to destinations. In this case, students take the role of the fictional national events director for EVP Beach Volleyball as he analyzes hotel data from three destinations to determine which locale would most benefit from EVP’s participants and fans. The primary goal is for students to learn to conduct basic analysis on a large, real dataset using Microsoft Excel. A second goal is to introduce students to the key performance indicators of the hotel industry: Occupancy Rate, Average Daily Rate (ADR), and Revenue Per Available Room (RevPAR). These metrics are central to hoteliers’ daily operations and familiarity with them will help students speak that language when interacting with people in the field. Thirdly, the case introduces key concepts surrounding the economic impact of sport events, particularly relating to the value of visitor spending.
B. David Tyler, Steve C. Morse, and Ryan K. Cook
Yuhei Inoue and Cody T. Havard
This study investigates the determinants and consequences of the perceived social impact of a sport event by analyzing data obtained from 458 local attendees of the 2012 FedEx St. Jude Classic. Results show that a sport event generates a higher level of social impact for local attendees if they feel a greater sense of social camaraderie at the event and/or perceive a higher level of the social responsibility of the event. In turn, the creation of social impact leads to greater business returns, such that local attendees perceiving a high level of social impact are likely to support the event and its sponsors. These results offer some empirical evidence for Chalip’s (2006) framework of social leverage, and show why events and their sponsors need to make efforts to generate social benefits for host communities.
Erik L. Lachance and Milena M. Parent
, commitment, motivation, and the volunteer experience). As such, event managers in small-scale sport events, which are often faced with a limited volunteer workforce and volunteers assuming multiple roles ( Kerwin et al., 2015 ), are encouraged to capitalize on using informal roles to positively impact the
David Fechner, Kevin Filo, Sacha Reid, and Robyn Cameron
sport events (CSEs) represent a type of small-scale sport event that has experienced continuous growth in recent years ( Palmer, 2016 ). A CSE is defined as a participatory sport event which is aligned with a specific cause wherein a portion of the registration fees are donated to the charity, while
Changwook Kim, Jinwon Kim, and Seongsoo Jang
, S. , Warner , S. , Walker , M. , & Stevens , J. ( 2015 ). Exploring sense of community among small-scale sport event volunteers . European Sport Management Quarterly, 15 ( 1 ), 77 – 92 . doi:10.1080/16184742.2014.996581 10.1080/16184742.2014.996581 Kihl , L. , Babiak , K. , & Tainsky
Vassilios Ziakas, Christine Lundberg, and Giorgos Sakkas
participatory small-scale sport event. The study concerns a nascent free-diving event named “Authentic Big Blue” (ABB), hosted on the Greek island Amorgos. Thematically, this event is based on the “Big Blue” film. Elite free-divers participate in this competition, which also includes celebratory film elements