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Vassilios Ziakas, Christine Lundberg, and Giorgos Sakkas

). Conceptualising customer-to-customer value co-creation in tourism . International Journal of Tourism Research, 17 ( 4 ), 356 – 363 . doi: 10.1002/jtr.1993 Rust , E. ( 2020 ). Understanding experiential value creation at small-scale events: A multi-stakeholder perspective . Journal of Policy Research in

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David Fechner, Kevin Filo, Sacha Reid, and Robyn Cameron

America in 2017 ( International Event Group, 2018 ). In its early stages, sport event sponsorship was associated with a partnership between global brands and spectator sport events, such as the Olympic Games or FIFA World Cup ( Smith et al., 2016 ). However, sponsoring small-scale events has emerged as a

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Thomas J. Aicher, Richard J. Buning, and Brianna L. Newland

.J. ( 2012 ). Small-scale event sport tourism: A case study in sustainable tourism . Sport Management Review, 15 ( 2 ), 160 – 170 . doi:10.1016/j.smr.2011.08.013 10.1016/j.smr.2011.08.013 Gibson , H.J. , Lamont , M. , Kennelly , M. , & Buning , R.J. ( 2018 ). Introduction to the special issue

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Andrea Schlegel, Rebecca Pfitzner, and Joerg Koenigstorfer

’s ( 2015 ) approach to study a soccer-for-the-homeless event, a smaller scale event than considered in our study]. The findings may then inspire future model development on the social leverage of mega-sport events ( Chalip, 2006 , 2018 ; O’Brien & Chalip, 2008 ), where liminality is the core leverageable

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Erik L. Lachance and Milena M. Parent

-bodied sport event, to add to the deeper understanding of volunteer experiences in sports events. While Kodama et al. ( 2013 ) and Sadd ( 2018 ) conducted autoethnographies in a mega-sport event (i.e., Olympic Games), there is a lack of autoethnographic research in smaller scale events (e

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Brian P. McCullough, Madeleine Orr, and Nicholas M. Watanabe

measured. For small-scale events, such as high school basketball games, the impacts for the game will mostly be limited to a local or regional level. However, for the FIFA World Cup, because air travel to megaevents by spectators and participants is a large part of the carbon footprint of these megaevents

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Jason Doyle, Kevin Filo, Alana Thomson, and Thilo Kunkel

.J. , Kaplanidou , K. , & Kang , S.J. ( 2012 ). Small-scale event sport tourism: A case study in sustainable tourism . Sport Management Review, 15 ( 2 ), 160 – 170 . doi:10.1016/j.smr.2011.08.013 10.1016/j.smr.2011.08.013 Glaser , B.G. , & Strauss , A. ( 1977 ). Grounded theory . In N. Denzin (Ed