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Sara Santarossa, Paige Coyne, Sarah J. Woodruff, and Craig G. Greenham

social truths that help researchers better understand the nexus of the virtual and real worlds. From that perspective, the exploration of online discourse and representation offers much to sport scholars whose objective it is to detect, measure, and analyze possible shifts in social attitudes. Online

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Nancy Quinn, Laura Misener, and P. David Howe

relationship of space and disability informed the work of Packer, McKercher, and Yau ( 2007 ). These scholars described the creation of space as an ongoing interplay between the person, social attitudes, and the built environment. In the context of sport, Bale and Vertinsky’s ( 2004 ) anthology pulls together

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Catherine Carty, Hidde P. van der Ploeg, Stuart J.H. Biddle, Fiona Bull, Juana Willumsen, Lindsay Lee, Kaloyan Kamenov, and Karen Milton

Inclusive access to local amenities, facilities, and services, including green spaces, blue spaces, and networks, may require new products, technologies, environmental changes, supportive relationships, and inclusive social attitudes. Safe and connected active transport should be made accessible for people

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Dawn E. Trussell

and Sexual Stigma Reflecting broader societal values and legislation, there is evidence of improved social attitudes that demonstrate growing inclusivity, greater acceptance of LGBTQ identities, and a sense of decreasing cultural homophobia within the sporting context (e.g.,  Adams & Anderson, 2012

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Emma Pullen, Daniel Jackson, Michael Silk, P. David Howe, and Carla Filomena Silva

highlight how such narratives communicate particular Paralympic knowledge(s) that perform important cultural work in often problematic ways, enhancing our understanding of how Paralympic representation has a very real and powerful impact on social attitudes toward disability. We begin to document the

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Melissa L. Breger, Margery J. Holman, and Michelle D. Guerrero

seriously challenged – a process of re-norming. The “Norm” of Sport Social norms can be defined as social attitudes of approval and disapproval ( Sunstein, 1996 ). Often implicit, these norms provide the standards of appropriate and inappropriate behavior that determine the ways in which groups will act

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Hans C. Schmidt

of media to shape, or cultivate, social attitudes and public perceptions is well documented. It is no surprise, then, that such an effect is also present in sport media ( Schmidt, 2015 , 2016 ). Given the tremendous popularity of sport media and the massive audiences attracted to sport broadcasts

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Inhyang Choi, Damian Haslett, Javier Monforte, and Brett Smith

understanding social attitudes, perception, and unique national culture intricacy, overlooking cultural subtleties can lead to unintended consequences of IPC visions in different ways. For example, You and Hwang ( 2018 ) indicated that South Korean disabled people’s movement has undoubtedly made great advances

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Raul Reina, Yeshayahu Hutzler, María C. Iniguez-Santiago, and Juan A. Moreno-Murcia

-Calvo, & Hutzler, 2011 ). The importance of studying social attitudes toward inclusion is increased by the fact that in the International Classification of Functioning, Disability, and Health ( World Health Organization, 2001 ), attitude is considered to be an environmental factor that impacts individual

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Jamie Cleland, Stacey Pope, and John Williams

(hereafter football) 1 in the United Kingdom—a professional sport since 1885 that was built around working men displaying fairly traditional masculine social attitudes and cultural norms, on and off the field, that produced barriers against the inclusion of women and girls. For example, although women