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Sara Santarossa, Paige Coyne, Sarah J. Woodruff and Craig G. Greenham

social truths that help researchers better understand the nexus of the virtual and real worlds. From that perspective, the exploration of online discourse and representation offers much to sport scholars whose objective it is to detect, measure, and analyze possible shifts in social attitudes. Online

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Hans C. Schmidt

of media to shape, or cultivate, social attitudes and public perceptions is well documented. It is no surprise, then, that such an effect is also present in sport media ( Schmidt, 2015 , 2016 ). Given the tremendous popularity of sport media and the massive audiences attracted to sport broadcasts

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Melissa L. Breger, Margery J. Holman and Michelle D. Guerrero

seriously challenged – a process of re-norming. The “Norm” of Sport Social norms can be defined as social attitudes of approval and disapproval ( Sunstein, 1996 ). Often implicit, these norms provide the standards of appropriate and inappropriate behavior that determine the ways in which groups will act

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Raul Reina, Yeshayahu Hutzler, María C. Iniguez-Santiago and Juan A. Moreno-Murcia

-Calvo, & Hutzler, 2011 ). The importance of studying social attitudes toward inclusion is increased by the fact that in the International Classification of Functioning, Disability, and Health ( World Health Organization, 2001 ), attitude is considered to be an environmental factor that impacts individual

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social attitudes and legislation towards equality and diversity within Western societies, as well as the actions of sporting organizations and national governing bodies. A different ‘lens’ is required on the issue of the lack of diversity within the coaching workforces. This presentation conceived gender

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Yong Jae Ko, Yonghwan Chang, Wonseok Jang, Michael Sagas and John Otto Spengler

( Graziano & Tobin, 2002 ). Individuals scoring high in agreeableness are cooperative, caring, trustworthy, unselfish, and compliant ( Gomez, 2006 ; Gosling et al., 2003 ). In addition, agreeableness affects people’s self-image, social attitudes, and beliefs about life ( Costa, McCrae, & Dye, 1991