This study investigates the determinants and consequences of the perceived social impact of a sport event by analyzing data obtained from 458 local attendees of the 2012 FedEx St. Jude Classic. Results show that a sport event generates a higher level of social impact for local attendees if they feel a greater sense of social camaraderie at the event and/or perceive a higher level of the social responsibility of the event. In turn, the creation of social impact leads to greater business returns, such that local attendees perceiving a high level of social impact are likely to support the event and its sponsors. These results offer some empirical evidence for Chalip’s (2006) framework of social leverage, and show why events and their sponsors need to make efforts to generate social benefits for host communities.
Yuhei Inoue and Cody T. Havard
Nico Schulenkorf and Deborah Edwards
Building on the evidence of social impacts generated by sport events, there is a need for research to identify strategies suitable for maximizing event benefits for disparate interest communities. This paper investigates the opportunities and strategic means for sustaining and leveraging social event benefits arising from intercommunity sport events in the ethnically divided Sri Lanka. Following an interpretive mode of inquiry, findings are derived from the analysis of two focus groups and 35 in-depth interviews with Sinhalese, Tamil, Muslim and international event stakeholders. To maximize event benefits, findings suggest that event organizers and host communities focus strategically on children as catalysts for change; increase ethnically mixed team sport activities; provide event-related sociocultural opportunities; combine large-scale events with regular sport-for-development programs; and engage in social, cultural, political and educational event leverage. By implementing these strategies and tactics, intercommunity sport events are likely to contribute to local capacity building and inclusive social change, which can have flow-on effects to the wider community. These findings extend the academic literature on strategic event planning, management and leverage, as they provide a focus on community event leverage for social purposes in a developing world context—an area which has thus far received limited empirical research.
Seung Pil Lee, T. Bettina Cornwell, and Kathy Babiak
The objective of this study is to develop an instrument to measure the social impact of sport. While there is a rich literature suggesting and measuring the ways in which sport contributes to society, no broad, encompassing scale has been developed. A measure of this type is useful if sport initiatives are to gain social, political and financial support, especially in the form of corporate sponsorship. The proposed “Social Impact of Sport Scale” includes the dimensions of social capital, collective identities, health literacy, well-being and human capital. In addition to development of a detailed 75 item composite scale stemming largely from past measurement, a shorter set of global measures is also examined. A convenience sample of university students is used in scale development as well as a partial test of the scale in context. Results find support for the detailed scale and for the short global measure instrument. In addition, the partial test of the scale in a context of sport experience relevant to students is reported. The value of the scale in use and areas of future research are discussed.
Gareth J. Jones, Elizabeth Taylor, Christine Wegner, Colin Lopez, Heather Kennedy, and Anthony Pizzo
importance of strategically incorporating targeted outcomes into event design and management ( Schulenkorf, 2012 ). The growing field of sport for development and peace (SDP) has addressed this important topic by analyzing how SDP events produce direct social impacts that can be leveraged into longer term
Kathy Babiak and Stacy-Lynn Sant
attract media attention and influence discourse around social impact, we argue that the way in which athlete philanthropy is framed by the news media merits exploration. Although notable athletes have engaged in social and political activism in the past (e.g., Muhammad Ali, Billie Jean King, and Jackie
Robson Dias Scoz, Cesar F. Amorim, Bruno O.A. Mazziotti, Rubens A. Da Silva, Edgar R. Vieira, Alexandre D. Lopes, and Ronaldo E.C.D. Gabriel
the injury. 23 In this scenario, maintaining joint stability would have less financial and social impact. 24 The objective of this research was to evaluate the diagnostic validity of the isokinetic test to detect ACL partial tears. Our hypothesis is that, as in total rupture of the ACL, changes in
Per G. Svensson and Chad S. Seifried
Sport leaders are redefining organizational paradigms by blending elements from traditional forms of organizing. Leaders of emergent hybrid forms face unique challenges in managing tensions associated with the paradoxical elements they embody. This paper introduces the concept of hybrid organizing and examines its applicability to Sport for Development and Peace (SDP). Specifically, Battilana and Lee’s (2014) multidimensional framework is used to examine the core practices, workforce composition, organizational design, interorganizational relationships, and organizational culture of hybrid SDP entities. Findings from this exploratory empirical work with nine organizations indicate SDP hybrids operate under a multitude of legal structures yet are underlined by shared beliefs that these new forms provide better opportunities for achieving social impact and organizational sustainability. Organizational leaders appear to use a multitude of internal mechanisms for managing the seemingly paradoxical nature of hybrid organizing. Strengths and challenges associated with these efforts were revealed and are critically examined.
Paul C. Godfrey
Sport—writ large—exists as a significant social institution, both in terms of economic and social impacts on the society of which it is a key part. This essay provides a systematic introduction to the concept of corporate social responsibility (CSR) for sport management scholars and practitioners. I review the historical development of CSR in the United States, provide a summary of the major theories and models currently in use by theorists and researchers, and identify key issues facing the CSR discourse. I conclude by returning to the notion of sport as an institution and try to raise questions, as an outsider, which may provoke thinking and perhaps action by sport management scholars and practitioners.
Ramon Spaaij and Nico Schulenkorf
Recent research has examined how sports events and sport-for-development projects can create, sustain, and maximize positive social impacts for local communities. This article takes this debate forward by arguing that the cultivation of safe space is a key ingredient of sport-for-development management and community event leverage. Safe space is conceptualized as a multidimensional process that involves physical, psychological/affective, sociocultural, political, and experimental dimensions. Drawing on empirical findings from Sri Lanka, Israel, and Brazil, the article shows how these dimensions of safe space operate and interact in practice, and identifies practical strategies that sport managers, policymakers, and practitioners can use to cultivate safe spaces in and through sports projects and events.
Laura Misener, Landy Di Lu, and Robert Carlisi
The strategic formation of partnerships for leveraging sport events to achieve social impact is becoming a critical component of large-scale sport events. The authors know less about the process dimensions related to the formation and collaborative dynamics of a sport event–leveraging partnership. To address this gap, the authors focus on examining the formation and collaborative dynamics alongside the challenges of the cross-sector partnership, the Ontario Parasport Legacy Group (OPLG), which emerged as an important leveraging strategy for the Toronto 2015 Pan/Parapan American Games. The authors found that the formation of the OPLG was shaped through broader environmental elements—including resource conditions, window of collaborative opportunity, and cultural influence—and essential drivers of strategic leadership and consequential incentives. Furthermore, the authors’ analysis shows that the development of the OPLG and its effectiveness in partnership delivery were determined through key domains of collaborative dynamics (i.e., engagement, motivation, and joint capacity).