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Fei Gao, Bob Heere, Samuel Y. Todd, and Brian Mihalik

champion certain social causes, and their efforts are seldom evaluated. Chalip ( 2006 ) pointed researchers to this very issue, as he argued for studies on social leverage, which he defined as strategies initiated by stakeholders prior to the event to obtain certain social objectives, and he advocated for

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Vassilios Ziakas, Christine Lundberg, and Giorgos Sakkas

drama and symbolic meaning, comprehensive studies of dramaturgy in sport events and services are still lacking. Understanding value co-creation as symbolic action can yield insights on the collaborative dynamics that enable social leverage outcomes to be co-created as a result of reciprocal interaction

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Yuhei Inoue and Cody T. Havard

This study investigates the determinants and consequences of the perceived social impact of a sport event by analyzing data obtained from 458 local attendees of the 2012 FedEx St. Jude Classic. Results show that a sport event generates a higher level of social impact for local attendees if they feel a greater sense of social camaraderie at the event and/or perceive a higher level of the social responsibility of the event. In turn, the creation of social impact leads to greater business returns, such that local attendees perceiving a high level of social impact are likely to support the event and its sponsors. These results offer some empirical evidence for Chalip’s (2006) framework of social leverage, and show why events and their sponsors need to make efforts to generate social benefits for host communities.

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Gareth J. Jones, Elizabeth Taylor, Christine Wegner, Colin Lopez, Heather Kennedy, and Anthony Pizzo

leveraging the liminality and communitas cultivated through SDP events to produce lasting social impacts. Rather than focusing solely on event management, social leveraging requires utilizing event components to build key antecedents to long-term community development (e.g., social capital, partnerships; O

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Emily K. Romano, Kyle A. Rich, and Dennis Quesnel

Games . ( 2019 ). About us . Canada Games. 30792342 Chalip , L. ( 2006 ). Towards social leverage of sport events . Journal of Sport & Tourism, 11 ( 2 ), 109 – 127 . 10.1080/14775080601155126 Denison , E

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Jason Doyle, Kevin Filo, Alana Thomson, and Thilo Kunkel

findings present consistencies with Chalip’s ( 2006b ) social leveraging model, as well as expand on it by presenting contextual factors in the large-scale sport event context, along with contemporary updates, such as an emphasis on accessibility and equity. From an operational perspective, our study has

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James Du, Heather Kennedy, Jeffrey D. James, and Daniel C. Funk

event consumers: Traditional versus non-traditional events . Sport Marketing Quarterly, 25, 47 – 58 . Chalip , L. ( 2006 ). Towards social leverage of sport events . Journal of Sport & Tourism, 11, 109 – 127 . doi:10.1080/14775080601155126 10.1080/14775080601155126 Christensen , C

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Andrea Schlegel, Rebecca Pfitzner, and Joerg Koenigstorfer

’s ( 2015 ) approach to study a soccer-for-the-homeless event, a smaller scale event than considered in our study]. The findings may then inspire future model development on the social leverage of mega-sport events ( Chalip, 2006 , 2018 ; O’Brien & Chalip, 2008 ), where liminality is the core leverageable

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Catherine Palmer, Kevin Filo, and Nicholas Hookway

, D. , Sherry , E. , & Quang Huynh , H. ( 2018 ). ‘You belonged to something’: Exploring how fundraising teams add to the social leverage of events . European Sport Management Quarterly, 18 ( 2 ), 216 – 236 . doi:10.1080/16184742.2017.1368684 10.1080/16184742.2017.1368684 Filo , K

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Dawn Anderson-Butcher

allow for social interactions. • Foster community pride and cohesion. • Foster sense of belonging, community, and collective identity. • Address social exclusion and promote inclusion, especially for those often marginalized. • Provide formal and informal activities to foster more social leverage