. Whereas sport journalists once held a monopoly on storytelling about the sports world, digital technology has disrupted their gatekeeping role. Journalists were once able to control the flow of information between a sport, its participants, and its spectators. Now, because of social media, sport reporters
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Social Media and Digital Breakage on the Sports Beat
Mark Lowes and Christopher Robillard
Is There Economic Discrimination on Sport Social Media? An Analysis of Major League Baseball
Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing, and Ann Pegoraro
discover potential sources of discrimination within sport consumer behaviors, three main empirical settings have been used for examination: sport memorabilia, attendance/viewership numbers, and all-star team voting ( Depken & Ford, 2006 ). Furthermore, with social media that captures sport consumer
Looking for Information in All the Right Places? Outlet Types of Social Media Information and National Basketball Association Fan Desires
Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings, and Carla H. Blakey
-Devlin, Brown, & Devlin, 2019 ). For instance, a fan may consult other fan-managed social media accounts for biased but entertaining opinions on favorite players yet consult a media-managed platform or website when rumors break that a player was traded or injured, as the fan seeks proper verification. Thus, the
Social Media and Consumer Behavior
Andrea N. Geurin
The topics of social media and consumer behavior are inextricably linked. As the name suggests, social media is inherently social, meaning that it involves interactions between multiple individuals, and it would lose its prominence in society without its users, or consumers. The ability to connect
Brand Management and Social Media
Beth A. Cianfrone
Over the 2 last decades, social media usage has become infused in individuals’ daily lives as an alternative mainstream media and entertainment source. Social media platforms are an essential component of sport culture, allowing sport entities (i.e., organizations, athletes, coaches, fans, and
Social Media and Athlete Welfare
Emma J. Kavanagh, Chelsea Litchfield, and Jaquelyn Osborne
physical settings and their ability to augment or thwart the welfare of athletes. Such a focus has therefore neglected the advent of virtual technologies and its impact on athlete welfare, and more importantly for this commentary the impact of social media spaces on the welfare of athletes. As Abeza and
Social Media as a Learning Tool: Sport Management Faculty Perceptions of Digital Pedagogies
Katie Lebel, Karen Danylchuk, and Patti Millar
This research explored the use of social media within the sport management discipline in a North American context, specifically investigating how sport management academicians use social media as a teaching and learning tool. An online survey garnered the social media literacies of sport management faculty (N = 132). Compared with cross-discipline studies that have measured similar interests, sport management faculty appear to have a limited awareness of social media applications. Only 61% of study participants reported having incorporated social media into their course design. While a majority of faculty agreed that the use of social media in education can provide positive enhancement to both teaching and learning, in practice, participant social media teaching strategies were narrowly employed. Results suggest a potential disconnect between the digital pedagogies currently employed by sport management faculty, the expectations of students, and most importantly, the demands of the sport industry.
Big League Social Media: Cultivating Community Online
Ashley N. Weingartz and Stacy Warner
. The national attention provided through this exposure offered a springboard for GLL to promote their league and promote fundraising efforts across social media during the team’s tournament run. Unfortunately, like so many community sport organizations, GLL was understaffed and lacked the technical
Regulating Student-Athlete’s Inappropriate Social Media Usage
Peter Han, Mark Dodds, Tara Mahoney, Kristi Schoepfer, and Justin Lovich
Social media platforms, such as Facebook, Twitter, Instagram, YouTube, and Snapchat, have become extremely popular; they serve as tools to connect individuals in a public forum. However, collegiate student-athletes use social media to send messages that may reflect poorly on their educational institutions. For example, student-athletes have posted profanity, obscene messages, compromising photographs, and even threatened the President of the United States while using social media. These messages create negative publicity for the college since athletics and student-athletes are a visible aspect of the institution. As such, inappropriate social media use has become a major concern with college athletic departments. Because the NCAA requires member institutions to adequately and consistently monitor social networking activity, colleges have responded to the actions by disciplining student-athletes that use social media negatively to voice their opinions; in some cases, this punishment has been as severe as actually dismissing the student-athlete from his or her team. But, how does this action impact the public relations of the athletic department? Further, does it subject the college to possible legal action?
Opportunities for Advancing Relationship Marketing and Social Media Research
Rebecca M. Achen
Sport marketing researchers have been writing about the application of relationship marketing to sport marketing since the late 1990s (e.g., Shani, 1997 ), and when social media platforms began to proliferate, researchers drew on relationship marketing to study and explain their use in sport. The
