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Hugues Sampasa-Kanyinga and Jean-Philippe Chaput

Background:

Adolescents are recommended to achieve ≥ 60 min/day of moderate-to-vigorous physical activity (PA) and ≤2 h/day of screen time (ST). This study examined the relationships between the use of social networking sites (SNSs) and adherence to PA and ST recommendations in a large sample of Canadian adolescents.

Methods:

This cross-sectional school-based survey included a representative sample of 9388 students in grades 7 to 12 across Ontario, Canada.

Results:

After adjustment for several confounding variables, results showed that male adolescents who use SNSs for fewer hours (≤ 1 h/day) had greater odds of adherence to PA and to both PA and ST recommendations concurrently, while those who use it for more hours (≥ 3 h/day) had lower odds of adherence to the ST recommendation. Female adolescents who use SNSs for more hours had lower odds of adherence to the ST recommendation (use of SNSs ≥ 2 h/day) and to both PA and ST recommendations concurrently (use of SNSs ≥ 5 h/day).

Conclusions:

Heavy use of SNSs has a negative influence on the adherence to the ST recommendation in both males and females; however, infrequent use of SNSs was related to the adherence to the PA recommendation and concurrent adherence to both recommendations in males only.

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Yann Abdourazakou, Xuefei (Nancy) Deng, and Gashaw Abeza

Internet use: A study of China and the UK . Computers & Education, 48 ( 2 ), 301 – 317 . doi:10.1016/j.compedu.2005.01.007 10.1016/j.compedu.2005.01.007 Lin , Y. , & Lu , P. ( 2011 ). Why people use social networking sites: An empirical study integrating network externalities and motivation theory

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David A. Ferrer and Rebecca Ellis

promising avenue for delivering such interventions could be through social networking sites (SNSs). SNSs are defined as a Web-based service that allows an individual to make a personal profile and have interactions within a network of connections. 15 As with Internet usage among adults in the United States

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Nicholas M. Watanabe, Hanhan Xue, Joshua I. Newman, and Grace Yan

With the expansion of the esports industry, there is a growing body of literature examining the motivations and behaviors of consumers and participants. The current study advances this line of research by considering esports consumption through an economic framework, which has been underutilized in this context. Specifically, the “attention economy” is introduced as a theoretical approach—which operates with the understanding that due to increased connectivity and availability of information, it is the attention of consumers that becomes a scarce resource for which organizations must compete. Using data from the Twitch streaming platform, the results of econometric analysis further highlight the importance of structural factors in drawing attention from online viewers. As such, this research advances the theoretical and empirical understanding of online viewership behaviors, while also providing important ramifications for both esports and traditional sport organizations attempting to capture the attention of users in the digital realm.

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Olan Kees Martin Scott and Alicia R. Stanway

The higher education sector increasingly uses social media as an educational tool to develop a sense of community and foster student engagement, particularly as social networking sites have become an integral part of the lives of digital natives. The current study sought to explore whether the use of Twitter could foster student engagement in a sport marketing course, specifically by embedding Twitter through two assessments, online lectures and weekly tasks. Mean score comparisons indicated that over a 13-week semester, students (N = 68) felt more engaged and included in the course because it had Twitter, found Twitter to be relatively easy to use, and the use of social media aligned with course objectives. The results of the current study have salience in sport management education, because the effective use of Twitter within a higher education context demonstrates how the use of social media can foster engagement with course materials.

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Elizabeth B. Delia and Cole G. Armstrong

Scholars have frequently examined sponsorship effectiveness via survey instrument; however, no efforts have been made to gauge sponsorship effectiveness via social networking sites. As a medium for consumer activity and interaction, scholars and industry professionals can leverage social media to monitor the effects of sponsorship in real time, as consumers experience a sporting event. In this exploratory study, we employed a mixed methods study design to examine Twitter users’ discussion of 2013 French Open sponsors during the tennis tournament. We found a weak positive relationship between sponsor-event functional fit and positive sponsor-related sentiment, and a weak positive relationship between a sponsor company’s social media presence and event-related buzz. Through case study analysis, we discovered unintended misrepresentation and activation were apparent drivers of sponsor-related social media conversation during the 2013 French Open. As an emerging area for sponsorship research, we provide suggestions for future research into sponsorship and social media.

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Courtney Hodge, Joseph A. Pederson, and Matthew Walker

Given the increasing popularity of social-networking sites, it is extremely important for brand managers involved with Internet-based communication platforms to evaluate whether their communication strategies are positively influencing user attitudes and behaviors toward their brands. This article aims to address this need by investigating how sports fans respond to various marketing communication styles via Facebook posts. Using a case-manipulation design, this study empirically examines the relation among communication styles and individual willingness to engage in 4 common Facebook behaviors (i.e., “comment,” “like,” “share,” and “RSVP”). The results indicate that a personal communication style enhanced individual willingness to “comment” on Facebook posts, while the colorful style enhanced individual willingness to “like” and “RSVP” to Facebook events.

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Sean R. Sadri

The current study examined how article source, medium, and fan identification can all affect the credibility of sports articles. An online experiment was conducted, and participants read an article that was indicated to have originated from a mainstream sports Web site, a sports blog, a social-networking site, or a wire service. Analysis revealed that fan-identification level was an important factor in credibility ratings in which highly identified fans found sports articles to be significantly more credible than fans with low identification. Highly identified fans also rated the article as equally credible on all 3 Web sites. However, low-identification fans rated the mainstream sports Web site article as significantly more credible than the other 2. Article medium was not shown to have a significant influence on perceived credibility for either identification group. The implications of fan-identification level on the discrepancies in ratings of perceived credibility are explored.

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Matthew D. Bird and Brandonn S. Harris

social networking sites, professionals have even more resources at their disposal when integrating technological elements into their professional work ( Lehavot, Barnett, & Powers, 2010 ). However, aside from the benefits of incorporating the use of technology in the professional practice settings, there

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Lillian Feder

social networking sites ( Brandtzæg & Heim, 2009 ; Eginli & Tas, 2018 ; Papacharissi & Rubin, 2000 ; Raacke & Bonds-Raacke, 2008 ). External fulfillment of both of these motivators is depleted by the reality of the COVID-19 pandemic, further amplifying the value of social media in fulfilling these