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Does Spectatorship Increase Happiness? The Energy Perspective

Wonseok Jang, Yong Jae Ko, Daniel L. Wann, and Daehwan Kim

has mostly focused on how sport participation impacts an individual’s happiness and SWB ( Downward & Rasciute, 2011 ; Huang & Humphreys, 2012 ). However, there is a limited understanding of the effect of sport spectatorship on an individual’s happiness, with a few notable exceptions (e.g., Hallmann

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Exploring the Influence of Match Fixing on Consumer Motivations to Watch Esports: Perspectives From Brand Producers

Michael L. Williamson, Kevin Filo, Jason Doyle, and Brooke Harris-Reeves

, and a wholesome environment ( Hou & Billings, 2021 ) are identified as motivations driving esports consumption. Rietz and Hallmann ( 2022 ) identified the positively associated consumer motivations for esports spectatorship in their systematic literature review. Positively associated motivations for

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On the Road With Minor League Baseball Externalities

Scott Tainsky, Brian M. Mills, Zainab Hans, and Kyunghee Lee

based on this presents demand as defined by the function: Attendance = f ( E , D , G , R ) . where attendance is a function of economic factors, demographic factors, game factors, and residual preferences. In the context of MiLB spectatorship, economic factors ( E ) are represented by fan income

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Gender Differences in Sport Spectatorship and (Fe)male Adolescents’ Gender Identity, Experienced Pressure for Gender Conformity and Gender Role Attitudes

Susan Lagaert, Mieke Van Houtte, and Henk Roose

considered a male-dominated domain and gender-typed as belonging to masculine sphere ( Messner, 2011 ; Smith & Leaper, 2005 ). Because of its competitive (and sometimes violent) nature, not only sports participation but also sports fandom and sport spectatorship—the focus of this contribution—have a

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“Sport is Double-Edged”: A Delphi Study of Spectator Sport and Population Health

Brennan K. Berg, Yuhei Inoue, Matthew T. Bowers, and Packianathan Chelladurai

spectatorship has also been shown to have the capacity to contribute to public policy goals by promoting multiple aspects of well-being, such as an improved sense of belonging or a higher quality and quantity of social relationships. Within and outside the sport management field, scholars have increasingly

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Sport Spectatorship and Life Satisfaction: A Multicountry Investigation

Yuhei Inoue, Mikihiro Sato, Kevin Filo, James Du, and Daniel C. Funk

absence of a broader empirical approach to consider both pathways and the lack of robust evidence to support each pathway underscore the importance of further exploring the relationship between sport spectatorship and subjective well-being. As such, this research investigates the extent to which

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Women’s Sport Spectatorship: An Exploration of Men’s Influence

Annemarie Farrell, Janet S. Fink, and Sarah Fields

While women are increasingly becoming vested fans of men’s football, baseball, hockey, and basketball, the perceived barriers—sociological, psychological and practical—to watching women’s sports still appear formidable for many female fans. The purpose of this study was to investigate the lack of female consumption of women’s sport through the voices and perspectives of female spectators of men’s sport. Based on interviews with female season ticket holders of men’s collegiate basketball who had not attended women’s basketball games for at least 5 years, the most robust theme to emerge was the profound male influence in the spectator lives of women. This influence was a lifelong phenomenon spanning generations, beginning with grandfathers and brothers and continuing through husbands and sons. Other factors combined with this strong influence to block participants’ consumption of women’s sport. These include a lack of awareness and access to women’s sport and the existence of socializing agents who empasized and prioritized male leisure interests.

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The Paradoxes of Football Spectatorship: On-Field and Online Expressions of Social Capital among the “Grog Squad”

Catherine Palmer and Kirrilly Thompson

In this article we examine the cultural practices of a group of South Australian football supporters known as the “Grog Squad.” While hard drinking is undeniably a central part of this group of exclusively male fans, being a “Groggie” is much more than just being in a boozy boys club. Drawing on ethnographic fieldwork undertaken throughout the 2005 South Australian football season, as well as Internet research, we argue that the style of support engaged in by the Grog Squad represents a paradox for how we typically understand football fans. On the one hand, much of the language and behavior of the Grog Squad is characteristic of the aggressive masculinity common in male contact sports. On the other, being a Groggie provides access to a range of resources, benefits, networks, and supports that confound many of the popular assumptions about male social relationships in sport. To explain the arrant sexism and homophobia of the Grog Squad simply in terms of hegemonic masculinity is to obscure the very real social supports and connections (best described as social capital) that are often overlooked in studies of male sports fans.

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A Hierarchical Approach for Predicting Sport Consumption Behavior: A Personality and Needs Perspective

Yong Jae Ko, Yonghwan Chang, Wonseok Jang, Michael Sagas, and John Otto Spengler

Sport spectating and participation are common leisure-time activities in contemporary society. In the United States, spectatorship is one of the most prominent popular activities with millions of fans enjoying live sporting events on broadcast and cable TV. According to the Nielsen report

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The Strength of Fan Ties: Emotional Support in Sport Fan Egocentric Networks

Matthew Katz, Aaron C. Mansfield, and B. David Tyler

Sport management researchers have increasingly examined the relationship between sport spectatorship and well-being ( Inoue, Berg, & Chelladurai, 2015 ), with the line of inquiry predicated on transformative sport service research (TSSR). TSSR refers to sport research aimed at improving the