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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

from one or more sport attitudes ( Finch et al., 2015 ). For instance, does a season ticket holder trust club management to act in their interest (a measure of trust; e.g.,  Farrelly & Quester, 2003 ; Tsiotsou, 2013 )? Was the season ticket holder satisfied with their experience (a measure of

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Yongjae Kim and Stephen Ross

This study examined the impact of repetitive sport video gaming on sport brand attitudes, attitude strength (e.g., attitude accessibility and confidence), and the attitude-behavior relationship. An experiment was designed to demonstrate the attitude-behavior consistency in a hypothetical choice context. The results indicated that repeated exposure to sport video games emulating a real-life sport influences sport attitude and its strength, and subsequently hypothetical choice behavior. The sport attitudes formed on virtual sport experience (e.g., playing sport video games repetitively) are as accessible and held with the same degree of confidence as those formed on direct experience (e.g., watching a sport on TV). The findings also confirmed the moderating effect of attitude confidence on the attitude-behavior relationship.

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Mayrena I. Hernandez, Kevin M. Biese, Dan A. Schaefer, Eric G. Post, David R. Bell and M. Alison Brooks

several limitations to this study. Athletes were recruited at sport tournaments and competitions within a single state in a cross-sectional manner; thus, our results potentially do not capture sport attitudes and beliefs that may differ in states of differing climates, cultures, or socioeconomic status

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Nikos Ntoumanis, Vassilis Barkoukis, Daniel F. Gucciardi and Derwin King Chung Chan

that make me feel incompetent”), and relatedness (e.g., “I feel I am rejected by those around me”) within their sport. Attitudes to moral decision making Athletes’ attitudes toward the acceptance of cheating (e.g., “I would cheat if I thought it would help me win”), keeping winning in proportion (e