lists, televising of the major league baseball (MLB) Draft, and perhaps even long-term fantasy sports interests have seemingly increased the visibility of these up and coming players. Review of Relevant Literature The subject of demand externalities in the sport economics literature comes in several
Scott Tainsky, Brian M. Mills, Zainab Hans and Kyunghee Lee
Mark F. Stewart, Constantino Stavros, Pamm Phillips, Heather Mitchell and Adrian J. Barake
In 1949 the Australian Football League (AFL) introduced a distinctive father–son rule, which allows its member teams to prioritize the recruitment of the sons of former players who had played in a minimum number of games with that team. This paper reveals that some teams have been able to access a statistically significant advantage via this rule, confirming and quantifying that this unique exception compromised the AFL’s reverseorder player draft. In more recent times, through complex reforms, this advantage has been significantly dissipated. Discussion presents this rule as a conundrum for managers as despite potentially compromising the draft, it provides opportunities for off-field marketing communications strategies.
Liam J.A. Lenten, Aaron C.T. Smith and Ralph-Christopher Bayer
This article introduces and then examines a novel antidoping policy mechanism, based upon a conditional superannuation fund for professional athletes. It begins by presenting a theoretical case in favor of the scheme relative to the background of current policy. Consideration is given to the utility and benefits of a conditional superannuation mechanism to augment existing antidoping policy structures. The case is developed using results from a pilot experimental economics study testing the policy proposal, which suggests that the conditional superannuation mechanism has the potential to outperform existing measures, such as fines and bans. This article offers a policy variation that could supplement the existing arrangements as a contiguous mechanism. While no single policy intervention seems plausible in fully eliminating sport doping, a combination of incentive and punitive mechanisms may yield a superior policy mix to help attenuate doping’s prevalence in elite sport. The evidence presented here within the antidoping policy context may also recommend the utility of conditional superannuation as a mechanism to address other enduring challenges in sport, such as violence, gambling, and behavioral transgressions.
Verena Burk, Christoph G. Grimmer and Tim Pawlowski
Organizations around the globe have numerous avenues to share information with their target groups and communicate directly without any intermediaries such as journalists. Particularly, sports organizations like professional sports teams make frequent use of e-mail newsletters, (online) club TV channels, stadium magazines, and Internet platforms. In addition, they frequently share information using social networks like Twitter and Facebook. Surprisingly, however, very little is known about the factors influencing consumers’ use of these different communication channels. This paper is the first to analyze simultaneously the factors associated with consumers’ use of different public relations (PR) media by using representative data from club members of one of the biggest professional soccer clubs in Germany and employing a multivariate ordered probit model. Results suggest that decisions on the use of different PR media are closely related, though sociodemographic and membership characteristics have a media-specific impact on the frequency of use.
Daniel J. Larson and Joel Maxcy
The world governing body for cycling proscribed the use of two-way radio communication in road cycling races, with the ban set to become fully effective in 2012. The ban was instituted because radio use was perceived to have altered the cycling competitions by making outcomes more predictable and of less interest to sport’s consumers. This empirical analysis of the policy rationale considers the uncertainty of outcome hypothesis (UOH) as it applies to professional cycling races and creates a novel measure, the likelihood of breakaway success (LBS). The LBS is analyzed in 1436 bicycle races between 1985–2010 to examine potential changes in outcomes associated with the use of two-way radio technology by competitors and team directors. The data suggests that radio technology has had a significant association with event outcome types. The relevance of the findings to intraorganizational communication, management, and hierarchies of sports teams are also discussed.
P. Stanley Brassie
In 1987 the National Association for Sport and Physical Education (NASPE) appointed a task force to develop undergraduate and graduate curricular guidelines for institutions preparing sport management professionals. The undergraduate guidelines address the three components of a sport management curriculum: (a) the foundational areas of study comprising full courses in business management, marketing, economics, accounting, finance, and computer science; (b) the application areas of study composed of sport foundations (e.g., sport sociology, sport psychology, sport history /philosophy, women in sport), sport law, sport economics, sport marketing/promotion, and sport administration; and (c) the field experiences including practical and internships. The graduate guidelines build upon the undergraduate preparation and include (a) two required courses in research methods and a project or thesis; (b) advanced application electives in sport law, sport economics, sport marketing/promotion, sport administration, facility design, and event management; and (c) the field experiences of practical and internships.
Scott Tainsky, Steven Salaga and Carla Almeida Santos
The scholarship on the economics of individual sports is scant relative to that of team sports. This study advances sport management scholarship, particularly sport economics, by using consumer-theory modeling to estimate Ultimate Fighting Championship (UFC) pay-per-view purchases. Our generalized linear models show fan preferences for certain weight classes, star fighters, outcome uncertainty and comain event quality factors as well as scheduling preferences for holiday weekends. The popular notion that The Ultimate Fighter reality series served as the impetus for the UFC’s growth is supported in part. The study concludes by showing how the modeling results impact firm revenue generation via fight card characteristics.
.21.1.79 Sport Economics The Demand for Sport: Sport Consumption and Participation Models Fernando Lera-López * Manuel Rapún-Gárate * 1 2007 21 1 103 122 10.1123/jsm.21.1.103 Research The Value of Public Goods Generated by a National Football League Team Bruce K. Johnson * Michael J. Mondello
), and sport economics (Chapter 14). Authors with expertise in each area present the essential topics of sport management. Although these chapters are well organized, they lack depth in providing an international outlook on some of the subjects presented. These chapters include neither detailed specifics
Mark L. Howard
to examine this topic in the sport industry. I do agree with the statement on the back cover of the text that this is “suitable for an advanced undergraduate course” or a graduate course in sport management or sport economics.