sport media content during off-season periods, when building relationships with fans may be more difficult but when these periods provide an important opportunity for for engagement activities ( Achen, Kaczorowski, Horsmann, & Ketzler, 2018 ). The socially restrictive response to the COVID-19 pandemic
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Michael M. Goldman and David P. Hedlund
Edward M. Kian, Janet S. Fink, and Marie Hardin
This study examined content differences in the framing of men’s and women’s tennis coverage based on the sex of sports writers. Articles on the 2007 U.S. Open in six popular Internet sites and newspapers were examined. Results showed both female and male writers wrote a higher percentage of articles exclusively on men’s tennis than on women’s tennis. Female journalists accounted for more overall newspapers articles than male reporters, whereas online articles were mostly written by male authors. Framing results showed female journalists largely reinforced hegemonic masculinity through the use of sexist and stereotypical descriptors that de-valued the athleticism and accomplishment of female athletes. In contrast, male journalists were more likely to challenge the traditional gendering of sport media content by praising the athleticism of female athletes. The contrasts suggest the potential presence of subtle shifts in traditional, masculine framing of sports by male reporters, who dominate the ranks of sportswriters.
Agnes Kovacs, Tamas Doczi, and Dunja Antunovic
, as journalists negotiate professionalism standards, the relationship between athletes and journalists should be further explored. Olympians and Sport Journalists The proliferation of sport-media content and sport journalists’ enhanced use of social media has consequences for their relationship with
Dustin A. Hahn, Matthew S. VanDyke, and R. Glenn Cummins
significant findings, it is imperative that future research continue to identify the characteristics of these references in sport broadcasts, as well as seek to explain this phenomenon through interviews or other qualitative approaches with sport-media content producers. References American Gaming Association
Jessica Love and Lindsey Conlin Maxwell
journalism, particularly among media gatekeepers or editors, who determine what sports and athletes receive coverage” ( Bernstein & Kian, 2013 , p. 33). Studies around the world (Australia, Canada, Great Britain, New Zealand, Spain, the Netherlands) also corroborate the assertion that men dominate sport-media
