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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

publics via sharing information and promoting products Williams and Chinn ( 2010 ) Discussed SRM and extended Gronroos’ ( 2004 ) SRM model within context of sport Organizational-focused conceptual paper. Adopted the context of professional sportMediating role of communication Articulated that Gronroos

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Howard L. Nixon II

This paper considers the nature and implications of cultural messages about risk, pain, injury, and comebacks in sport that are mediated by a popular American sports magazine. The analysis is based on evidence from a content analysis of Sports Illustrated articles, the results of which suggest that athletes are exposed to a set of mediated beliefs about structural constraints, structural inducements, general cultural values, and processes of institutional rationalization and athletic socialization that collectively convey the message that they ought to accept the risks, pain, and injuries of sport.

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Fernando Borges

the media market. Besides their responsibility to organize live sport events, they start to explore sport-mediated content, either through match broadcasting or through sport information and content. By uniting match-day events and media products, soccer clubs are able to create synergies, increasing

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Kathleen E. Bachynski

, “Accepting the Risks of Pain and Injury in Sport: Mediated Cultural Influences on Playing Hurt,” Sociology of Sport Journal 10, no. 2 (1993): 183–96; Stacy Lorenz, “Hockey, Violence, and Masculinity: Newspaper Coverage of the Ottawa ‘Butchers,’ 1903–1906,” The International Journal of the History of Sport

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Nikolaus A. Dean

). Accepting the risks of pain and injury in sport: Mediated cultural influences on playing hurt . Sociology of Sport Journal, 10 , 183 – 196 . doi:10.1123/ssj.10.2.183 10.1123/ssj.10.2.183 Nixon , H.L. ( 1993b ). Social networks analysis of sport: Emphasizing social structure in sport sociology