Sport [Sport public relations as a profession. Empirical study on duties and requirements of public relation practitioners]. Berlin, Germany : LIT . Schultheiß , M. ( 2017 ). Personality-PR von Sportkommentatoren und–moderatorenüber Homepages und Facebook [Personality public relations of sport
Fabian Kautz, Michael Schaffrath and Alex C. Gang
Joon Kyoung Kim, Holly K. Ott, Kevin Hull and Minhee Choi
This study examined the impact of exposure to corporate social responsibility (CSR) messages on individuals’ attitudes and behavioral intentions toward a Major League Baseball (MLB) team’s CSR efforts. Using a 2 (information source: team source or a third-party source) × 2 (CSR initiatives: efforts to help cancer patients or military appreciation recognition) with two nonfactorial control conditions (team source or a third-party source) experimental design, this study aims to identify how factors such as information source, perceived sincerity, and different types of CSR activities impact a MLB team’s CSR messaging on social media. Path analysis was used to examine significant paths between variables; results indicated that CSR messages generated a halo effect, thus providing implications for how MLB teams should develop CSR strategies and most effectively communicate about these efforts. Theoretical and practical implications of study results are discussed.
G. Clayton Stoldt, Lori K. Miller and Mark Vermillion
The purposes of this study were to gain insights regarding how sport public relations practitioners in the United States define public relations goals, identify linkages between the public relations function and overall organizational goals, and evaluate public relations’ effectiveness. Using a modified approach to a method first employed by Hon (1997, 1998), the investigators queried 30 public relations professionals in diverse sport settings. Findings indicated that achieving some sort of outcome with an intended audience, although those outcomes varied, was the most common goal. Respondents also indicated that there were linkages between public relations and organizational goals, although the nature of those linkages was not always specified. The most common method of evaluating public relations was tracking media coverage.
Brody J. Ruihley, Jason Simmons, Andrew C. Billings and Rich Calabrese
Relations and Communication ( Hopwood, Skinner, & Kitchin, 2012 ), Sport Public Relations ( Stoldt, Dittmore, & Branvold, 2012 ), Sports Public Relations ( L’Etang, 2013 ), and Strategic Sport Communication ( Pedersen, Laucella, Kian, & Geurin, 2017 ). In addition, many journal articles have been
Jue Hou, Xiaoxu Yang and Elliot Panek
public relations releases’ tone? RQ2 : How would the topic emphasis of mass-media e-sport reporting relate to the e-sport public relations releases’ topic emphasis? Presentation Features of E-Sport Coverage Due to the fast development of Internet-related technologies, media practitioners gradually began
Tywan G. Martin, Jessica Wallace, Young Ik Suh, Kysha Harriell and Justin Tatman
tau in retired National Football League players: Preliminary findings . American Journal of Geriatric Psychiatry, 21, 138 – 144 . PubMed doi:10.1016/j.jagp.2012.11.019 10.1016/j.jagp.2012.11.019 Stoldt , G.C. , Dittmore , S.W. , & Branvold , S.E. ( 2012 ). Sport public relations: Managing
Travis R. Bell and Karen L. Hartman
). Transforming qualitative information: Thematic analysis and code development . Thousand Oaks, CA : Sage . Boyle , R. , & Haynes , R. ( 2014 ). Sport, public relations, and social media . In A.C. Billings & M. Hardin (Eds.), Routledge handbook of sport and new media (pp. 133 – 142 ). New York
Mark Dottori, Guy Faulkner, Ryan Rhodes, Norm O’Reilly, Leigh Vanderloo and Gashaw Abeza
children are eating well, children are being active. That includes their teachers, as well.” Discussion This study provides insights that can assist health organizations, sport-participation advocates, sport public relations practitioners, and health researchers seeking to disseminate messages. The content