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Mark F. Stewart, Constantino Stavros, Pamm Phillips, Heather Mitchell and Adrian J. Barake

In 1949 the Australian Football League (AFL) introduced a distinctive father–son rule, which allows its member teams to prioritize the recruitment of the sons of former players who had played in a minimum number of games with that team. This paper reveals that some teams have been able to access a statistically significant advantage via this rule, confirming and quantifying that this unique exception compromised the AFL’s reverseorder player draft. In more recent times, through complex reforms, this advantage has been significantly dissipated. Discussion presents this rule as a conundrum for managers as despite potentially compromising the draft, it provides opportunities for off-field marketing communications strategies.

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Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

& Bennett, 2011 ). Despite the long-standing interest in sport statistics, sport communication scholars have failed to explore them in great detail. Although the content, structure, and subjects of mediated sport have been examined in a variety of studies ( Lavelle, 2010 ; Morris & Nydahl, 1983 ; Sullivan

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Molly Hayes Sauder, Michael Mudrick and Jaime R. DeLuca

up, suit and tie,’ and we’re like, ‘Oh, what do we wear?’” (1) The tenor of conversations about sport statistics in the classroom also was a particularly salient feature of the sport management major that contributed to a pervasive sense of otherness. One student explained her experience as follows

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Dylan Brennan, Aleksandra A. Zecevic, Shannon L. Sibbald and Volker Nolte

sports’ health benefits despite the risks. According to the Canadian Community Health Survey (2009–2010), 37,000 adults aged 65 years and older sustained activity-limiting serious injuries while competing in sport ( Statistics Canada, 2011 ). Although sport may expose masters athletes to an increased