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Paul Turner and David Shilbury

Environmental factors such as emerging technology, globalization, economic reform and social change are creating a background in which sporting organizations must seek to quickly adapt to manage their ongoing activities and operations. Focusing on emerging technology in the area of sport broadcasting, this research examined six preconditions for interorganizational relationship (IOR) formation from the perspective of professional football clubs in Australia. Based upon theories derived from the IOR literature, these six preconditions for IOR formation were considered to determine if emerging broadcasting technologies impact on IOR formation between Australian Football League (AFL) and National Rugby League (NRL) clubs and broadcasters. Semistructured in-depth interviews with senior managers of 11 AFL, and 10 NRL clubs were undertaken and data analyzed, coded and emergent themes identified. Results indicate that professional club managers display most of these attributes that precipitate the preconditions for IOR formation, but although these preconditions exist, there is little willingness by the clubs to formulate IORs with sport broadcasters.

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R. Glenn Cummins and Collin K. Berke

Although a variety of tools are employed to package sport for at-home consumption, instant replay is among the most ubiquitous. Excitation transfer theory has been a useful lens for explaining how emotion compounds during sport consumption, but research has failed to explore how instant replay can serve to facilitate the transfer of arousal between sequential events in televised sport. This experiment invokes excitation transfer to examine how both the nature of content and instant replay can facilitate sustained arousal and enhanced evaluations of events in the context of college football. Results suggest the superiority of game content to facilitate excitation transfer, both in terms of objective measures of emotion and self-reported enjoyment. The production feature examined here, instant replay, yielded mixed results. Although it failed to consistently impact objective physiological measures of emotion, it did elicit enhanced enjoyment when the content being represented was intrinsically exciting.

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Zachary W. Arth and Andrew C. Billings

This study analyzed the frequency with which the regional broadcasts of the 30 Major League Baseball (MLB) teams featured traditional and modern/advanced statistics. To understand these portrayals, 60 games, two from each MLB team, were coded. The coded content consisted of any on-screen graphic featuring one or multiple baseball statistics, as well as any comment from the broadcasters about statistics. The results indicated a clear spectrum of teams, with some featuring a high level of advanced metrics in their graphics and commentary, while some were substantially more traditional. Through the lens of framing, potential ramifications for statistical knowledge within different fan bases were discussed.

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Hunter Fujak and Stephen Frawley

The central aim of this study was to evaluate the broadcast strategies of Australia’s 2 leading commercial sports leagues, the Australian Football League and the National Rugby League. Specifically, the research focused on assessing the degree of exclusivity and geographic reach embedded in each broadcast agreement. In doing so, the research considered the impact of strategy in providing value to the broadcasters and teams, as well as utility to fans of each league, within Noll’s framework of broadcasting principles.

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Henk Erik Meier, Jörg Hagenah, and Malte Jetzke

or broadcasters with a public remit, acts as a powerful quasi-monopsony on the sports broadcasting rights market for niche sports (e.g.,  Collins, 2005 ; Graton & Solberg, 2007 ). The decline of linear TV has translated into a crisis of niche sport broadcasting in Europe because the rise of digital

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Dustin A. Hahn

, 2018 ). The 2018 NFL kickoff game yielded a 13% broadcast audience decline compared with the 2017 season opener ( Patten, 2018 ). As a result of such evolving media habits, major sport broadcasting networks such as ESPN have had to make significant shifts, even firing hundreds of employees ( Deitsch

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Dustin A. Hahn, Matthew S. VanDyke, and R. Glenn Cummins

athlete or team performance are also are integral part of how sport commentators describe competition. George Blum, color commentator for the Houston Astros, underscored the importance statistics play in contemporary sport broadcasting: “When I realized I might have a career [on TV], I started paying more

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Annemarie Farrell

tension to predict the future of sport broadcasting. The final chapter focuses on the impact of technological innovation on brand management. The IAT test, which assesses eye tracking of consumers, is featured. While this test may show effectiveness in consumer reactions, it cannot necessarily gauge

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R.L. Caughron

relates to the evolution of sport broadcasting. Grano argues that “the basis of replay’s importance [is that] it stops the flow of live time, alters the ways in which we see elite sport, and in doing so creates basic conditions for struggling over issues of historical authority, visual evidence, and

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Chris Corr, Crystal Southall, and Richard M. Southall

become increasingly commercialized, the integration of commercial activity within FBS bowl game broadcasts has expanded ( Southall et al., 2009 ). Increasingly, a dominant hypercommercial media logic has come to dominate college sport broadcasting ( McAllister, 2010 ; McAllister & Smith, 2012