Search Results

You are looking at 1 - 10 of 91 items for :

  • "sport consumer behavior" x
  • Refine by Access: All Content x
Clear All
Restricted access

Understanding the Lack of Diversity in Sport Consumer Behavior Research

Elizabeth B. Delia, E. Nicole Melton, Katherine Sveinson, George B. Cunningham, and Daniel Lock

Recognizing the important implications of sport spectating 1 for organizations and everyday people, researchers have studied sport consumer behavior extensively since the 1980s. Key topics include (but are not limited to) consumption motives, psychological connection, brand equity, image transfer

Restricted access

Sport Consumer Behavior Research: Improving Our Game

Daniel Funk, Daniel Lock, Adam Karg, and Mark Pritchard

Sport consumer behavior (SCB) research continues to grow in both popularity and sophistication. A guiding principle in much of this research has focused on the nature of sport-related experiences and the benefits sport consumers derive from these experiences. This emphasis has generated new knowledge and insights into the needs and wants of sport consumers. Although these efforts have contributed to the field’s understanding of SCB, the vast majority of this research has centered on psychological phenomena and the evaluative and affective components of these sport experiences. Approaches to this work have also narrowed, with SCB research predominately relying on cross-sectional studies and attitudinal surveys to collect information. This has resulted in limited findings that seldom account for how various situational or environmental factors might influence attitudinal data patterns at the individual and group level. This special issues seeks to deepen our understanding of SCB by providing seven papers that demonstrate or validate findings using multiple studies or data collections.

Restricted access

Forty Years of BIRGing: New Perspectives on Cialdini’s Seminal Studies

Jonathan A. Jensen, Brian A. Turner, Jeffrey James, Chad McEvoy, Chad Seifried, Elizabeth Delia, T. Christopher Greenwell, Stephen Ross, and Patrick Walsh

Published 4 decades ago, “Basking in Reflected Glory: Three (Football) Field Studies” (Cialdini et al., 1976) is the most influential study of sport consumer behavior. This article features re-creations of Studies 1 and 2, exactly 40 years after the original publication. The results of Study 1 were reproduced, with participants more than twice as likely to wear school-affiliated apparel after wins and 55% less likely after losses. The study also extends the BIRGing literature in its investigation of the influence of gender and the effect’s salience over time. Study 2’s results were not reproduced. However, study participants were significantly more likely to use first-person plural pronouns, providing further empirical evidence of BIRGing behaviors. This article makes a novel contribution to the sport consumer behavior literature by advancing the study of one of the field’s most foundational theories and serving as an impetus for future investigations of BIRGing motivations.

Restricted access

The Reverse Socialization of Sport Fans: How Children Impact Their Parents’ Sport Fandom

Craig Hyatt, Shannon Kerwin, Larena Hoeber, and Katherine Sveinson

long-lasting persistent fandom (first developing an awareness that specific sports or teams exist and then being attracted to them), Funk and James ( 2001 ) and other sport consumer behavior researchers have noted that potential socializing agents may typically include family members and friends

Restricted access

Toward a Better Understanding of Fan Aggression and Dysfunction: The Moderating Role of Collective Narcissism

Ben Larkin and Janet S. Fink

collective narcissism construct to sport consumer behavior scholars and explore its role in predicting many of the negative consequences that have long been associated with sport fans (e.g., dysfunctional fandom, hostile aggression, and instrumental aggression) but have been cast as being symptomatic of a

Restricted access

Constraints and Motivators: A New Model to Explain Sport Consumer Behavior

Yu Kyoum Kim and Galen Trail

This study focused on developing a model to explain relationships among constraints, motivators, and attendance, and empirically test the proposed model within the spectator sport context. The proposed model explained 34% of variance in Attendance. Results showed that Attachment to the Team, an internal motivator, entered first and explained approximately 21% of the variance in attendance. Lack of Success, an internal constraint, entered next and explained almost 10% additional variance. Leisure Alternatives, an external constraint entered next and explained an additional 3%. The ability to properly evaluate constraints and motivators gives sport marketers the opportunity to more effectively serve existing fans, as well as attract new fans.

Restricted access

Connecting Customer Knowledge Management and Intention to Use Sport Services Through Psychological Involvement, Commitment, and Customer Perceived Value

Mohsen Behnam, Mikihiro Sato, Bradley J. Baker, Vahid Delshab, and Mathieu Winand

In modern organizations, knowledge is the fundamental basis of competition ( Lopez-Nicolas & Molina-Castillo, 2008 ). Understanding what affects sport consumersbehavioral intentions toward provided services is a crucial function of sports organizations to enhance their profitability and

Restricted access

Predicting Fan Behavior Through Egocentric Network Analysis: Examining Season-Ticket Holder Renewal

Matthew Katz, Bob Heere, and E. Nicole Melton

value through sport–fan interactions ( Woratschek, Horbel, & Popp, 2014 ). Previous scholars have called for utilizing network approaches in studying diverse sport topics ( Quatman & Chelladurai, 2008 ; Wäsche, Dickson, Woll, & Brandes, 2017 ), including sport consumer behavior generally and the study

Restricted access

Team Identity, Supporter Club Identity, and Fan Relationships: A Brand Community Network Analysis of a Soccer Supporters Club

Matthew Katz, Thomas A. Baker III, and Hui Du

marketing scholars have long noted the importance of both personal relationships ( McPherson, 1976 ) and social interactions ( Melnick, 1993 ; Trail & James, 2001 ) in dictating sport consumer behaviors. Sport fans cocreate the value of their consumption experience by interacting with others and

Restricted access

Existence of Mixed Emotions During Consumption of a Sporting Event: A Real-Time Measure Approach

Jun Woo Kim, Marshall Magnusen, and Hyun-Woo Lee

range that are mutually exclusive, which is representative of a traditional approach to the study of emotion. However, as it will be discussed in the next section, this is not the only perspective that can be used to frame emotions in sport consumer behavior contexts. Mixed Emotions There are two main