By Thomas J. Aicher, Brianna L. Newland, and Amanda L. Paule-Koba. © 2020 by Jones & Barlett . $102.95 . 358 pp. ISBN 13 978-1284152944 The introduction of Sport Facility & Event Management (2nd ed.) quite correctly states that sport facilities are moving farther away from the “seat ’em and
Kristi Sweeney and Megan Schramm-Possinger
Understanding factors that influence live game-day attendance has garnered significant attention from both researchers and practitioners in the sport industry. Despite the National Football League’s unprecedented annual revenues, league attendance remains down, spurring large-scale investment into the game-day experience (Florio, 2008). In this case, students will perform various statistical analyses (i.e., computing chi-square tests of independence, t tests, effect sizes [Cohen’s d], and confidence intervals) to determine which factors most strongly influence fan attendance at Jacksonville Jaguars home games. Specifically, this case investigates the degree to which stadium upgrades motivate fans to attend and explores the extent to which fans support the use of public funds for stadium upgrades. Answering these questions will further equip future sport managers to make data-driven decisions regarding the utility of strategies—such as stadium projects—to enhance the game-day experience. Furthermore, students can use the knowledge gained from the case to critically analyze public investment in sport stadia as well as the ways in which consumers’ preferences are either independent of or depend on categorical variables such as gender. The case is intended for use in research methods courses and is also applicable to sport marketing, sport facility, and sport finance courses.
Matthew T. Brown
Daniel S. Mason, Marvin Washington, and Ernest A.N. Buist
Status and reputation have become increasingly important to cities seeking to differentiate themselves in a competitive global marketplace; sports events, franchises, and infrastructure have become a critical means to contest this. This article takes a grounded theory approach and develops a series of propositions on the basis of a single case study, making several important contributions to the literature. Although others have argued for an affiliation effect, this study sheds new light on how the affiliation mechanism works by including both positive and negative affiliations. In doing so, we reveal how cities are actively managed, how sports facilities emerge as status signals on the policy agenda of entrepreneurial cities, and how notions of status are articulated and mobilized by managers.
Seong Hee Park, Daniel F. Mahony, and T. Christopher Greenwell
Curiosity has been regarded as a key intrinsic motivational drive for facilitating human exploratory behaviors in many domains, such as psychology, education, and sport. However, no attempt has been made to measure curiosity in a sport context. The purpose of this study was to develop an effective and efficient sport fan exploratory curiosity scale (SFECS). A total of 657 participants were recruited and completed surveys. Various statistical analyses were used to examine the reliability and validity of the scale. The analyses resulted in a reliable and valid scale with three factors (Excitement, New Sport Events, Sport Facility) and a total of 10-items. The SFECS was useful in predicting various sport fan behaviors. Future research should be done in an effort to further refine the scale and to examine the role of curiosity in various practical areas in a sport context.
Seong-Hee Park, Jae-Pil Ha, and Daniel Mahony
While there is a relatively rich literature measuring curiosity outside of sport, there is little research on measuring sport fans’ curiosity. Based on Berlyne’s (1960) two dimensions of curiosity, the current research project aimed to develop a reliable and valid measurement scale for sport fans’ specific curiosity. Convenience samples of university students were used. Three studies were used to develop the 11-item Sport Fan Specific Curiosity Scale (SFSCS) was developed. Specifically, the SFSCS consisted of three factors: specific information (5 items), general information (3 items), and sport facility information (3 items). The SFSCS was found to be a reliable and valid scale to measure sport fans’ specific curiosity. The scale should be useful in predicting aspects of sport fan behavior for sport fans at various stages.
Nels Popp, Terry Eddy, and Chad McEvoy
In this case study, readers are placed in the role of a National Collegiate Athletics Association (NCAA) Division I Athletics Director and challenged to consider the issue of selling the corporate naming rights to the department’s premier on-campus sports venue. Readers are exposed to a myriad of issues impacting such a decision and must weigh out such factors as: (a) the appropriateness of corporate commercialization in college athletics, (b) the pressure to balance a tight athletic department budget, (c) the impact of changing a facility name which holds significant nostalgic value to the fan base, (d) what type of sponsors might be an appropriate fit for a corporate naming rights sponsorship, and (e) what are the current trends among sport facility naming rights within college athletics. The case study is supported by many scholarly research citations but also includes important appendices, including a database of 44 current college athletic facility naming rights deals, populated with key variables. This database will assist readers in the difficult process of attempting to value naming rights for a fictional facility depicted in the case study.
Stephen L. Shapiro, Tim DeSchriver, and Daniel A. Rascher
Luxury suites have become a key revenue source and an important element of sport facility design for professional sport organizations. There are a variety of factors influencing the pricing of luxury suites; however, the recent recession has impacted the premium seat sales market significantly. The current investigation was the first empirical examination of luxury suite pricing determinants for professional sport facilities. An economic model, utilizing multiple regression analysis, was constructed to examine the relationship between the current price of luxury suites for major North American professional sports facilities and selected demographic, economic, and team/facility/league-specific explanatory variables, in a uncertain economic climate. The final economic models were found to be significant, explaining 57% and 60% of the variability in luxury suite prices, respectively. Significant variables of interest included team performance and league affiliation, which had a positive influence and the number of competing venues, which had a negative influence on luxury suite prices. The current findings further the body of knowledge in the pricing of admissions to sporting events though the development of the first pricing determinants models for luxury suites, which take into consideration the tenuous economic environment.
Mark E. Moore
struggles of women’s and minor leagues, as well as the attendance challenges facing many leagues with expansion of electronic viewing opportunities. The conclusion of Part I provides analysis of financing trends of sport-facility development. A brief history of facility funding is initially delineated to
. Jeffrey Petersen (PhD, University of New Mexico) is a professor of Sport Management and director of the School of Education’s Graduate Program in Sport Management. Jeffrey’s primary areas of research include sport facility design and management, sport management curriculum and pedagogy, interscholastic