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Michael M. Goldman and David P. Hedlund

sport media content during off-season periods, when building relationships with fans may be more difficult but when these periods provide an important opportunity for for engagement activities ( Achen, Kaczorowski, Horsmann, & Ketzler, 2018 ). The socially restrictive response to the COVID-19 pandemic

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Edward M. Kian, Janet S. Fink, and Marie Hardin

This study examined content differences in the framing of men’s and women’s tennis coverage based on the sex of sports writers. Articles on the 2007 U.S. Open in six popular Internet sites and newspapers were examined. Results showed both female and male writers wrote a higher percentage of articles exclusively on men’s tennis than on women’s tennis. Female journalists accounted for more overall newspapers articles than male reporters, whereas online articles were mostly written by male authors. Framing results showed female journalists largely reinforced hegemonic masculinity through the use of sexist and stereotypical descriptors that de-valued the athleticism and accomplishment of female athletes. In contrast, male journalists were more likely to challenge the traditional gendering of sport media content by praising the athleticism of female athletes. The contrasts suggest the potential presence of subtle shifts in traditional, masculine framing of sports by male reporters, who dominate the ranks of sportswriters.

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Agnes Kovacs, Tamas Doczi, and Dunja Antunovic

, as journalists negotiate professionalism standards, the relationship between athletes and journalists should be further explored. Olympians and Sport Journalists The proliferation of sport-media content and sport journalists’ enhanced use of social media has consequences for their relationship with

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Dustin A. Hahn, Matthew S. VanDyke, and R. Glenn Cummins

significant findings, it is imperative that future research continue to identify the characteristics of these references in sport broadcasts, as well as seek to explain this phenomenon through interviews or other qualitative approaches with sport-media content producers. References American Gaming Association

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Roxane Coche

striking. It is easy to make a parallel with the symbolic annihilation of women in sport media content, which has been criticized heavily for more than 30 years (e.g., Boutilier & Giovann, 1983; Coche, 2015 ; Musto et al., 2017 ). These critics often encourage the hiring of more women in the sport

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Olan K.M. Scott, Bo (Norman) Li, and Stephen Mighton

employees when the nation is focused on a singular event. The vast majority of research examining gender framing in sport media content have shown that there were unidentical sport coverage in traditional legacy media such as television and newspapers with male athletes receiving significantly more coverage

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Damien Whitburn, Chelsey Taylor, Paul Turner, and Adam Karg

to investigate policies, practices, and cultures resulting in sport media content and the gendered bias identified across numerous platforms in traditional and new media. Sexism in Sport Media and Organizational Culture Sport is an industry wherein gender roles are formed and scaffolded across

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Changwook Kim, Jinwon Kim, Jeoung Hak Lee, and Yuhei Inoue

the findings of this study. Finally, although this study did not measure the level of access to sport media content (e.g., paid or unpaid subscriptions), given the potential influence of accessing sport media on resilience during or following a crisis, further empirical studies may wish to control for

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Jessica Love and Lindsey Conlin Maxwell

journalism, particularly among media gatekeepers or editors, who determine what sports and athletes receive coverage” ( Bernstein & Kian, 2013 , p. 33). Studies around the world (Australia, Canada, Great Britain, New Zealand, Spain, the Netherlands) also corroborate the assertion that men dominate sport-media