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Fabian Kautz, Michael Schaffrath, and Alex C. Gang

Sport [Sport public relations as a profession. Empirical study on duties and requirements of public relation practitioners]. Berlin, Germany : LIT . Schultheiß , M. ( 2017 ). Personality-PR von Sportkommentatoren und–moderatorenüber Homepages und Facebook [Personality public relations of sport

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Joon Kyoung Kim, Holly K. Ott, Kevin Hull, and Minhee Choi

This study examined the impact of exposure to corporate social responsibility (CSR) messages on individuals’ attitudes and behavioral intentions toward a Major League Baseball (MLB) team’s CSR efforts. Using a 2 (information source: team source or a third-party source) × 2 (CSR initiatives: efforts to help cancer patients or military appreciation recognition) with two nonfactorial control conditions (team source or a third-party source) experimental design, this study aims to identify how factors such as information source, perceived sincerity, and different types of CSR activities impact a MLB team’s CSR messaging on social media. Path analysis was used to examine significant paths between variables; results indicated that CSR messages generated a halo effect, thus providing implications for how MLB teams should develop CSR strategies and most effectively communicate about these efforts. Theoretical and practical implications of study results are discussed.

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G. Clayton Stoldt, Lori K. Miller, and Mark Vermillion

The purposes of this study were to gain insights regarding how sport public relations practitioners in the United States define public relations goals, identify linkages between the public relations function and overall organizational goals, and evaluate public relations’ effectiveness. Using a modified approach to a method first employed by Hon (1997, 1998), the investigators queried 30 public relations professionals in diverse sport settings. Findings indicated that achieving some sort of outcome with an intended audience, although those outcomes varied, was the most common goal. Respondents also indicated that there were linkages between public relations and organizational goals, although the nature of those linkages was not always specified. The most common method of evaluating public relations was tracking media coverage.

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Katja Sonkeng

). Sport public relations ( 3rd ed. ). Human Kinetics .

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Brody J. Ruihley, Jason Simmons, Andrew C. Billings, and Rich Calabrese

Relations and Communication ( Hopwood, Skinner, & Kitchin, 2012 ), Sport Public Relations ( Stoldt, Dittmore, & Branvold, 2012 ), Sports Public Relations ( L’Etang, 2013 ), and Strategic Sport Communication ( Pedersen, Laucella, Kian, & Geurin, 2017 ). In addition, many journal articles have been

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Claudia Benavides-Espinoza and Amanda Wheeler Gryffin

.smr.2009.07.002 10.1016/j.smr.2009.07.002 Stoldt , G.S. , Dittmore , S.W. , & Branvold , S.E. ( 2012 ). Sport public relations: Managing stakeholder communication ( 2nd ed. ). Human Kinetics . Ulmer , R.R. , Sellnow , T.L. , & Seeger , M.W. ( 2019 ). Effective crisis communication ( 4th ed

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Jue Hou, Xiaoxu Yang, and Elliot Panek

public relations releases’ tone? RQ2 : How would the topic emphasis of mass-media e-sport reporting relate to the e-sport public relations releases’ topic emphasis? Presentation Features of E-Sport Coverage Due to the fast development of Internet-related technologies, media practitioners gradually began

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Vinu Selvaratnam

, R.R. ( 2003 ). Communication and organizational crisis . Praeger . Smith , R. ( 2013 ). Public relations: The basics . Routledge . 10.4324/9780203798904 Stoldt , G.C. , Dittmore , S.W. , Mike Ross. , & Branvold , S.E. ( 2020 ). Sport public relations . Human Kinetics . Traina , J

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Tywan G. Martin, Jessica Wallace, Young Ik Suh, Kysha Harriell, and Justin Tatman

tau in retired National Football League players: Preliminary findings . American Journal of Geriatric Psychiatry, 21, 138 – 144 . PubMed doi:10.1016/j.jagp.2012.11.019 10.1016/j.jagp.2012.11.019 Stoldt , G.C. , Dittmore , S.W. , & Branvold , S.E. ( 2012 ). Sport public relations: Managing