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Fernando Borges

the boundaries between their fields. Media and Sport: Symbiosis and Mediatization The relationship between media and sport has led to concepts such as the “sport/media complex” ( Jhally, 1984 ), the “media sport cultural complex” ( Rowe, 2003 ), and the “sport–media nexus” ( Boyles & Haynes, 2009

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Hans Erik Næss

faced with forms of commercial pressure. This pressure makes independent action difficult and, according to critics “may have a strong influence on the development of the structures and culture of sport federations,” 5 as well as competing for legitimacy against “the sport media complex” that offers

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Gwendolyn M. Weatherford, Betty A. Block and Fredrick L. Wagner

have interpenetrated and commercialized sport for profit. The terms global sport media complex ( Thibault, 2009 ), sport media nexus ( Grainger, Newman, & Andrews, 2005 ; Messner, 2002 ; Nicholson, 2007 ), the golden triangle ( Honeybourne, Hill, & Moors, 2000 ), and the love-match ( Rowe

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Brian Wilson and Nicolien VanLuijk

( 1984 ), whose notion of the sport/media complex is the basis for Rowe’s conceptualization, used the terms “spectacle of accumulation” and “spectacle of legitimation” to describe how and why media produced for profit can, and should, be understood in relation to the types of messages that are