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Michael L. Naraine, Benoît Séguin and Eric MacIntosh

In this case study, students are exposed to the issue of stakeholder management through the lens of the National Football League (NFL), using a contemporary example of ambush marketing and player endorsement deals as the primary context. The case depicts nonfictitious events that involve players and their disdain for league policies regarding donning brands and products that violate exclusivity agreements the league has with other companies. After identifying the origins of the circumstances, the case profiles the three principal stakeholder groups involved (i.e., the players, the ambushed sponsor, and the focal organization) through their respective leaders (i.e., DeMaurice Smith, executive director of the NFL players association, Bob Maresca, president of Bose Corporation, and Roger Goodell, Commissioner of the NFL). Using fictitious commentary, the case culminates with the three actors utilizing the services of a sports consultancy firm as they work together to determine the best course of action. Learning objectives include understanding collegiality in a professional setting, and mitigating conflicting sponsorship strategies.

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Jamee A. Pelcher and Brian P. McCullough

efforts can provide valuable lessons for all campus departments, not just athletics, and illustrate the many benefits to the environmental sustainability movement in sports ( NRDC, 2013 ). Stakeholder Management There are many stakeholders that can either help or hinder the strategic planning and

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Velina B. Brackebusch

dimensions of CSR initiatives in sport organizations, such as philanthropic activities, community involvement, and environmental initiatives; youth educational initiatives; health initiatives; financial responsibility; and stakeholder management. They drive home the point that there is an increase in the

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Matt R. Huml, Marion E. Hambrick, Mary A. Hums and Calvin Nite

findings fill a gap in the stakeholder management literature and showcase how managers want to consider equity-related claims when making organizational decisions. We recommend further examining the inclusion of equity within future stakeholder salience studies, as greater study is needed to further

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Milena M. Parent, Michael L. Naraine and Russell Hoye

paradigm, NSOs of varying salience are not only being confronted with these issues concurrently, but are also responding similarly. In fact, the isomorphic tendencies displayed in stakeholder management (cf.  DiMaggio & Powell, 1983 ) appear to have created an opportunity for increased collaboration

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Hans Erik Næss

‘democratic elections’ exist in a variety of models) but added that only those ‘entitled to vote’ could participate. Because the FIA’s governing body, which is the center of voting issues also enforced this right to vote, a discussion arose on changing the stakeholder management model that FIA had kept since

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Kathy Babiak, Lucie Thibault and Annick Willem

.L. ( 2007 ). Team sports marketing . Burlington, MA : Butterworth-Heinemann . Walters , G. , & Tacon , R. ( 2010 ). Corporate social responsibility in sport: Stakeholder management in the UK football industry . Journal of Management & Organization , 16 ( 4 ), 566 – 586 . doi:10.1017/S

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Stefan Walzel, Jonathan Robertson and Christos Anagnostopoulos

(levels and types) of professional sport team . Journal of Engineering and Applied Sciences, 12 ( 14 ), 3565 – 3569 . doi:10.3923/jeasci.2017.3565.3569 Walters , G. , & Tacon , R. ( 2010 ). Corporate social responsibility in sport: Stakeholder management in the UK football industry . Journal of

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Shushu Chen and Laura Misener

proactive stakeholder management approach ( Ackermann & Eden, 2011 ) to set up detailed plans on partnership working for future projects and to capitalize upon the experience and skills gained from one-off event leverage. The present study offers transferable lessons for effective event leveraging in non

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Landy Di Lu and Kathryn L. Heinze

. ( 2017 ). Sport venue sustainability: The role of local context and stakeholder management . In T. Kellison & B. McCullough (Eds.), The handbook of sport, sustainability, and the environment (pp.  267 – 277 ). New York, NY : Routledge . doi:10.4324/9781315619514.ch20 Hoffman , A.J. ( 1999