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Ceyda Mumcu and Kimberly Mahoney

When individuals need to make a decision, they often face alternatives and some uncertainty. Identifying alternatives and anticipating outcomes in a systematic way provides value in better decision-making. Decision trees help to clarify the choices, risks, monetary gains, and other information involved in the decision. As a result, managers can make an informed decision when choosing the alternative that provides the best net gain and whether the net gain is worthwhile to pursue. As such, this case presents a scenario in which the sport marketing manager of the local sports commission is working with the convention center to bring a sporting event to the city in order to enhance the city’s image and generate positive economic impact. The manager is faced with evaluating three alternatives (Event A, Event B, or neither) and making a recommendation to the sports commission and convention center executives regarding which event to pursue, if any. This case provides an opportunity for students to practice using this strategic management tool to assist in systematic decision-making while investigating the event bidding process.

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Frederik Ehlen, Jess C. Dixon, and Todd M. Loughead

readings for students in sport management, leadership, organizational behavior, human resource management, and/or strategic management. Within these texts, Peddie shares an intimate collection of advice, anecdotes, lessons learned, tips, quotes, and book recommendations that deepen the ideas and principles

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Ted Hayduk III and Matt Walker

data to compare within- and between-firm effects . Strategic Management Journal, 38(7), 1536–1556 . doi:10.1002/smj.2586 Chang , K. , & Chelladurai , P. ( 2003 ). Comparison of part-time workers and full-time workers: Commitment and citizenship behaviors in Korean sport organizations . Journal

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Brennan K. Berg, Michael Hutchinson, and Carol C. Irwin

This case study illustrates the complexity of decision making in public organizations, specifically highlighting the public health concern of drowning disparities in the United States. Using escalation of commitment theory, students must consider various factors in evaluating the overextended commitments of a local government in a complicated sociopolitical environment and with vital public needs that must be addressed through a local parks and recreation department. Facing a reduction in allocated resources, the department director, Claire Meeks, is tasked with determining which programs will receive higher priority despite the varied feedback from the management staff. To ensure students are provided a realistic scenario, this case offers a combination of fictional and real-life events from Splash Mid-South, an innovative swimming program in Memphis, Tennessee. Students must critically evaluate not only the merits of the swimming program, but the other sport, recreation, and parks programs that also merit an equitable share of the limited resources. Therefore, students are placed in a decision-making role that is common to managers of both public and private organizations. This case study is appropriate for both undergraduate and graduate sport management courses, with specific application to strategic management, organizational behavior, and recreation or leisure topics.

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Gareth J. Jones, Katie Misener, Per G. Svensson, Elizabeth Taylor, and Moonsup Hyun

, 2018 ; Frisby, Thibault, & Kikulis, 2004 ), yet it is also important to consider how broader trends in the nonprofit sector may influence the strategic management of IORs. Most notably, growing competition has compelled many nonprofits to adopt “business-like” tactics to compete in market

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Karsten Elmose-Østerlund, Graham Cuskelly, Jens Høyer-Kruse, and Christian Røj Voldby

of OC. Millar and Doherty ( 2016 , p. 371) argued that “capacity building, at its core, is rooted in strategic management, in that it relates to modifying organizational practices in ways that are reflective of changes in the organization’s environment.” This argument is important because it

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David Rolfe and Steve Dittmore

Traditional sports ticket sales have followed a basic model of tickets in exchange for cash or credit. In an evolving and competitive market, sports marketing professionals must adapt and consider alternate forms of ticket sales. This case study follows Julie Lin, the director of ticket sales for a fictional National Hockey League expansion team, the Seattle Salmon. In an effort to align with the strategic vision of being considered a highly innovative sports franchise, Lin is considering accepting Bitcoin, a virtual currency, as a form of payment. Considered a “cryptocurrency,” Bitcoin is awarded through the solving of complex computer riddles, is devoid of a physical form, has no government or regulatory body backing it, and has value based largely on speculation. Bitcoin has found popularity and legitimacy among technology companies and companies considered to be innovative. At the present time, three professional sports accept Bitcoin for the purchase of tickets. This case will follow Lin and her exploration of Bitcoin within her franchise. Readers will consider positive and negative aspects of Bitcoin in a sports ticketing environment, and ultimately present an educated and data-driven recommendation regarding the details of this case.

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G. Clayton Stoldt, Lori K. Miller, and Mark Vermillion

The purposes of this study were to gain insights regarding how sport public relations practitioners in the United States define public relations goals, identify linkages between the public relations function and overall organizational goals, and evaluate public relations’ effectiveness. Using a modified approach to a method first employed by Hon (1997, 1998), the investigators queried 30 public relations professionals in diverse sport settings. Findings indicated that achieving some sort of outcome with an intended audience, although those outcomes varied, was the most common goal. Respondents also indicated that there were linkages between public relations and organizational goals, although the nature of those linkages was not always specified. The most common method of evaluating public relations was tracking media coverage.

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Russell E. Ward Jr.

Despite suggestions that mission statements represent a strategic component of organizational communication, there has been little research of these documents in athletic departments at U.S. colleges and universities. The purpose of this research was to explore the relationship between mission statement content and athletic department accomplishments in National Collegiate Athletic Association (NCAA) Division I schools (N = 343). The content analysis of mission statements revealed that athletics missions do not differentiate accomplished from less accomplished athletic programs. Athletic departments with strong traditions of promoting the academic advancement of student-athletes, achieving gender equity, and complying with NCAA rules tend to reference these distinctions in the same way as departments with less favorable histories. Grounded in institutional theory, this article describes the external pressures toward sameness rather than differentiation in mission statement content. Implications for intercollegiate athletics and higher education are discussed.

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Florian Hemme, Dominic G. Morais, and Jennifer Lukow

Co-founded by brothers Paul and Mike Rabil, the Premier Lacrosse League (PLL) debuted in the U.S. on June 1, 2019 as a professional lacrosse alternative to Major League Lacrosse (MLL). With limited funding available to the league, the Rabils relied heavily on social media tactics to promote their venture. The reader will be tasked to analyze the PLL’s marketing efforts and devise alternative and novel approaches for future years. All information provided in the case is publicly available and references to magazine, newspaper articles, and videos are provided at the end of the case. Names mentioned in the case are the names of real individuals.