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Philip E. Martin, Mary E. Rudisill, Bradley D. Hatfield, Jared Russell, and T. Gilmour Reeve

establish realistic short- and longer-term goals that contribute to the department’s strategic initiatives and help advance the faculty member toward tenure and/or promotion. Faculty should be encouraged to make “deep” reflections on their performance as related to their position responsibilities. They

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Elsa Kristiansen, Therese Dille, and Simon Tærud Day

Norwegian Football Association’s (hereafter NFF) Communication Director, the crisis communication and strategic actions used to increase activity after the lockdown. Norway During the Crisis Already, on January 31, the Norwegian government started planning for the outbreak of COVID-19. In the following

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Kristen A. Morrison and Katie E. Misener

, competitive advantage, and position (e.g.,  Pettigrew, 1985 , 2012 ; Porter, 1980 ). In order to develop effective organizational strategies, nonprofit leaders may engage in a deliberative strategic planning process in order to “produc[e] fundamental decisions and actions that shape and guide what an

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Amy Price, Dave Collins, John Stoszkowski, and Shane Pill

( Grehaigne & Godbout, 1995 ; Grehaigne, Godbout, & Bouthier, 1997 ), in a quest to outwit the opponent. Principles of play are a heuristic that enable coaches to generalize tactics both in and out of possession, while the “logic of the game” refers to tactical and strategic notions that cause interaction

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Jeffrey W. Kassing

while attracting and welcoming a global fanbase; a commitment to social change; and a hub for the development and dissemination of sporting knowledge. As the promotional campaign indicates, the club’s motto works as a linguistic device strategically utilized to portray the history, complexity, and

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Jason R. Carter, Nancy I. Williams, and Wojtek J. Chodzko-Zajko

Building departmental visibility and support is essential to the success of any kinesiology unit. This paper provides an overview of different strategies taken by three American Kinesiology Association member departments to advance their respective units. Each program was faced with unique institutional goals and structures, yet each institutional example highlights the shared theme of building strategic partnerships and cultivating a culture of entrepreneurship and innovation. Common strategies across the three institutions included a genuine understanding of university priorities and politics, chair and faculty leadership, strong internal and external communication, a willingness to lead and think creatively, and maintaining a focus on academic and educational excellence.

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David Rolfe and Steve Dittmore

Traditional sports ticket sales have followed a basic model of tickets in exchange for cash or credit. In an evolving and competitive market, sports marketing professionals must adapt and consider alternate forms of ticket sales. This case study follows Julie Lin, the director of ticket sales for a fictional National Hockey League expansion team, the Seattle Salmon. In an effort to align with the strategic vision of being considered a highly innovative sports franchise, Lin is considering accepting Bitcoin, a virtual currency, as a form of payment. Considered a “cryptocurrency,” Bitcoin is awarded through the solving of complex computer riddles, is devoid of a physical form, has no government or regulatory body backing it, and has value based largely on speculation. Bitcoin has found popularity and legitimacy among technology companies and companies considered to be innovative. At the present time, three professional sports accept Bitcoin for the purchase of tickets. This case will follow Lin and her exploration of Bitcoin within her franchise. Readers will consider positive and negative aspects of Bitcoin in a sports ticketing environment, and ultimately present an educated and data-driven recommendation regarding the details of this case.

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Florian Hemme, Dominic G. Morais, and Jennifer Lukow

of the PLL’s marketing efforts, with the league’s Twitter bio boasting: “The biggest stars in the fastest growing sport pioneering a new future for lacrosse.” Like other sport organizations, the PLL knew it had to be creative, strategic, and forward-thinking in order to maximize the utility of their

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Lesley Ferkins and David Shilbury

To learn more about the governance of sport organizations, this study explored what meaning board members of national sport organizations (NSOs) attach to the concept of “strategic capability”. In so doing, the inquiry also identified factors considered to constrain or enable board strategic function. This paper draws on a body of knowledge developed over 38 years on board strategic function, primarily from the commercial setting but also from the emerging body of work in the nonprofit and sport governance setting. Located within the interpretive research paradigm this study engaged a range of different qualitative methods including cognitive mapping and visual imagery. Working across two NSOs in New Zealand, four elements were generated that served as reference points in mapping out the meaning of a strategically able board. These were categorized as the need to have capable people, a frame of reference, facilitative board processes, and facilitative regional relationships.

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Vassil Girginov

The dismissal of totalitarian regimes across Eastern Europe challenged the strategic orientation of sport in these countries. A central issue concerning the shaping of the new sport policies and the role of democratic states surprisingly as yet has not generated thorough academic analyses. As a result of transformations, the sport sector is undergoing massive adaptations, innovations, and reconfigurations leading to the emergence of new arrangements and actors pursuing different projects. Studying this process from a Strategic Relation perspective invites an analysis of sports policy, which accounts equally for events, actors, structures, and relations. More specifically, this approach offered a fruitful insight into the state and its strategic relations in sport policy making. One aspect of this study of theoretical interest is that, so far as can be ascertained, it is the first time the Strategic Relations approach has been applied to a Communist state.