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Christie M. Kleinmann

public relations models, asymmetrical communication and symmetrical communication, are considered more effective than their counterparts. The asymmetrical communication model utilizes research through limited two-way communication in order to ascertain the effectiveness of a persuasive strategy on select

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Gregory A. Cranmer and Sara LaBelle

expectations, they are more likely to disclose ( Greene, 2009 ). A limited amount of sport communication research has recognized the importance of athlete–coach relationships for shaping subsequent experiences ( Wenner, 2015 ). For instance, high-quality symmetrical communication with coaches has been found to

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Rebecca M. Achen, John Kaczorowski, Trisha Horsmann and Alanda Ketzler

– 434 . doi:10.1108/JPBM-05-2015-0879 10.1108/JPBM-05-2015-0879 Tewes , R.A. ( 2016 ). Two-way symmetrical communication and Twitter in professional sports public relations (Doctoral dissertation). San Diego, CA : San Diego State University . Thackeray , R. , Neiger , B.L. , & Keller , H