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Do We Really Want Sports Public Relations to Return to Normal?

Christie M. Kleinmann

public relations models, asymmetrical communication and symmetrical communication, are considered more effective than their counterparts. The asymmetrical communication model utilizes research through limited two-way communication in order to ascertain the effectiveness of a persuasive strategy on select

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Using the Disclosure Decision-Making Model to Understand High School Football Players’ Disclosures of Concussion Symptoms

Gregory A. Cranmer and Sara LaBelle

expectations, they are more likely to disclose ( Greene, 2009 ). A limited amount of sport communication research has recognized the importance of athlete–coach relationships for shaping subsequent experiences ( Wenner, 2015 ). For instance, high-quality symmetrical communication with coaches has been found to

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Are Soccer Organizations More Resilient in Crisis Situations? A Scholarly Commentary on the Audiotape Scandal of Real Madrid’s President

César García

-way symmetrical communication framework in mind ( Haruta & Hallahan, 2003 ). Comparative studies of how image restoration strategies are implemented across cultures show how the effectiveness (or even convenience) of using certain image restoration strategies varies according to their specific cultural contexts

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Exploring Off-Season Content and Interaction on Facebook: A Comparison of U.S. Professional Sport Leagues

Rebecca M. Achen, John Kaczorowski, Trisha Horsmann, and Alanda Ketzler

– 434 . doi:10.1108/JPBM-05-2015-0879 10.1108/JPBM-05-2015-0879 Tewes , R.A. ( 2016 ). Two-way symmetrical communication and Twitter in professional sports public relations (Doctoral dissertation). San Diego, CA : San Diego State University . Thackeray , R. , Neiger , B.L. , & Keller , H