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Bronwyn Kay Clark, Takemi Sugiyama, Genevieve N. Healy, Jo Salmon, David W. Dunstan, Jonathan E. Shaw, Paul Z. Zimmet and Neville Owen

Background:

Sedentary behaviors, particularly television viewing (TV) time, are associated with adverse health outcomes in adults, independent of physical activity levels. These associations are stronger and more consistent for women than for men.

Methods:

Multivariate regression models examined the sociodemographic correlates of 2 categories of TV time (≥2 hours/day and ≥4 hours/day); in a large, population-based sample of Australian adults (4950 men, 6001 women; mean age 48.1 years, range 25–91) who participated in the 1999/2000 Australian Diabetes, Obesity, and Lifestyle (AusDiab) study.

Results:

Some 46% of men and 40% of women watched ≥ 2 hours TV/day; 9% and 6% respectively watched ≥ 4 hours/day. For both men and women, ≥2 hours TV/day was associated with less than tertiary education, living outside of state capital cities, and having no paid employment. For women, mid and older age (45−64 and 65+) were also significant correlates of ≥2 hours TV/day. Similar patterns of association were observed in those viewing ≥4 hours/day.

Conclusions:

Prolonged TV time is associated with indices of social disadvantage and older age. These findings can inform the understanding of potential contextual influences and guide preventive initiatives.

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Steven Salaga, Scott Tainsky and Michael Mondello

revenues. Accordingly, we test for the strength of the relationship between wagering market outcomes and consumer interest in the NBA. We use consumer demand theory and a robust sample of local television broadcast ratings to estimate numerous regression models assessing the degree to which the league was

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Jeremy A. Steeves, David R. Bassett, Eugene C. Fitzhugh, Hollie Raynor, Chi Cho and Dixie L. Thompson

Background:

Physical activity (PA) is enjoyable, but there are barriers to participation. TV viewing is highly enjoyable with limited barriers. Exercising while viewing TV may impact enjoyment, exercise self-efficacy, and barriers to PA, compared with exercising without TV.

Methods:

58 sedentary, overweight adults were randomized to 1 of 2 PA prescriptions: one that increased PA during TV viewing (TV Commercial Stepping), and another that focused solely on PA (Walking). Random effects models tested changes in enjoyment of TV and PA, exercise self-efficacy, and barriers to PA across time (baseline, 3, and 6 months) and PA prescription during a 6-month PA intervention.

Results:

At baseline, TV was more enjoyable than PA. Over the 6-month intervention, enjoyment of TV viewing did not change, but enjoyment of PA and exercise self-efficacy significantly increased, while barriers to PA significantly decreased for both groups compared with baseline (P < .05).

Conclusions:

While enjoyment of TV viewing remained constant, PA became more enjoyable, confidence to exercise increased, and barriers to being active were reduced for previously sedentary adults participating in a behavioral PA intervention. These findings highlight the importance of encouraging inactive adults to engage in some form of PA, whether it occurs with or without TV viewing.

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Yasuhiko Kubota, Alvaro Alonso, Amil M. Shah, Lin Y. Chen and Aaron R. Folsom

prevent the increased mortality risk associated with high television (TV) watching time. 5 Thus, of several sedentary behaviors, TV watching might be a risk factor or marker for atherosclerotic CVD independent of physical activity. Atrial fibrillation (AF) is the most frequent sustained cardiac

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Fernando Borges

way of getting extra revenue, Benfica TV’s mission was related to the preservation of the club’s history, considered by the directors an invaluable asset to the club. In the beginning, Benfica TV was an exclusive channel of MEO, one of the main Portuguese television operators. It was a partnership

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Monique Potvin Kent and Clive Velkers

the recommended guidelines of at least 60 minutes of moderate- to vigorous-intensity physical activity daily. 10 Physical inactivity is frequently associated with increased time spent watching television and, in fact, children in Canada spend approximately 19 hours a week watching television. 11 , 12

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Calvin Nite and Marvin Washington

favoring the national broadcasting limits ( “NCAA draws basic plan for football TV,” 1955 ). This expansion was notable because it grew the number of broadcasted games and afforded more opportunities for schools to appear on television. Despite the rapid growth of television, the NCAA’s television plan did

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Xiaolin Yang, Irinja Lounassalo, Anna Kankaanpää, Mirja Hirvensalo, Suvi P. Rovio, Asko Tolvanen, Stuart J.H. Biddle, Harri Helajärvi, Sanna H. Palomäki, Kasper Salin, Nina Hutri-Kähönen, Olli T. Raitakari and Tuija H. Tammelin

reclining posture, 2 and it should be distinguished from “physical inactivity.” 1 Of various sedentary behaviors, television viewing (TV) time still remains the most prevalent in Finland despite the proliferation of other electronic devices. 3 Increased TV time has been found to be associated with more

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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska and Barbara Stelzner

Germany vs. Ukraine 2:0 (1:0) June 12, 2016; 21:00/20:00 Germany: ARD [German public television channel], live commentary by a sports journalist 3:17:50 hr Ukraine: UKRAïNA [private TV channel], live commentary by a sports journalist 3:32:02 hr Germany v. Poland 0:0) June 16, 2016; 21:00 Germany: ZDF

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Walter Gantz and Lawrence A. Wenner

Employing a uses and gratifications paradigm, we expected that audience experience with televised sports would vary on the basis of fanship, with fans having a qualitatively different, deeper, and more textured set of expectations and responses than nonfans. Fans were expected to respond in similar ways, regardless of gender. Telephone interviews were completed with 707 adults residing in Los Angeles and Indianapolis. Fanship was operationalized using cognitive, affective, and behavioral bases. In this study, fanship made a difference, with fans clearly more invested in the viewing experience. Male and female sports fans reacted and responded in almost identical ways, although men generally were an insignificant shade more involved than women. However, since more males are fans, the televised sports viewing experience in many households may not be shared, even when husbands and wives watch the same TV sports program.