a fair representation of the article/post as a whole ( Dor, 2003 ; Gilbert 2013 ), we were satisfied that this approach would give us an accurate look at baseball talk among the two groups under examination. Both data sets were analyzed using a qualitative textual analysis. This method can involve
Alexander L. Curry and Tiara Good
Brian A. Eiler, Rosemary Al-Kire, Patrick C. Doyle and Heidi A. Wayment
to textual analysis than bag-of-word approaches (e.g., LIWC), other techniques such as topic modeling, latent semantic analysis, latent Dirichlet analysis, or other supervised machine learning approaches may provide more nuanced insight. Third, our research did not differentiate between different
John Vincent and Jane Crossman
This study compared the narratives of 3 broadsheet newspapers of selected female and male tennis players competing in the Wimbledon Championships. From Canada, The Globe and Mail; from Great Britain, The Times; and from the United States, The New York Times were examined. Dominant narratives were identified from 161 articles taken from 44 newspaper editions during the 16-day period coinciding with the Wimbledon Championships fortnight. Drawing on Connell’s (1987, 1993, 2005) theory of gender power relations, textual analysis was used to examine the gendered narratives and, where it was applicable, how the gendered narratives intersected with race, age, and nationality. The results revealed that although the gendered narratives were at times complex and contradictory, they were generally consistent with dominant cultural patriarchal ideology and served to reiterate and legitimize the gender order.
Lindsey M. Eliopulos and Jay Johnson
The purpose of this article is to examine the sport–celebrity relationship of singer–actress Jessica Simpson and Dallas Cowboys quarterback Tony Romo. This qualitative analysis of 100 magazine and 100 newspaper articles that coincided with the first publicized notion of the “Jessica [Simpson] Jinx” reveals the prevailing dominant ideologies of patriarchal structures, traditional gender roles, hegemonic masculinity, and deviance. This study uncovers typologies that mirror the archetypal sporting partnership, for example, Simpson’s feminine position as a “supporter” and her function as an “antagonist” (e.g., the femme fatale, Yoko Ono) and Romo’s position as a hegemonic male (the new-laddist, maverick sporting star) and victim. Through developing these themes, the researchers illustrate the concepts of villainization and victimization in the mass media, where Simpson was portrayed unfavorably. Romo, conversely, was portrayed favorably in the press, suggesting the need to maintain the patriarchal order while restraining female dominance.
Riitta M. Pirinen
This study analyzed the treatment of female athletes in Finnish women’s magazines. The purpose was to examine how media representations constructed hierarchic relations between women. Furthermore, the aim was to examine how the construction and legitimation of the hierarchy between women and the gender hierarchy are interwoven with each other. Finally, the study discussed the possibilities to challenge, resist, and transform the ideological construction of these hierarchic relations. Briefly, the study demonstrated the ways in which media texts may both construct disempowering positions and also offer recourses of empowering positions for women.
Ik Young Chang, Jane Crossman, Jane Taylor and Diane Walker
This study compared and explored the textual coverage of the 2008 Beijing Olympic Games (OG) and Paralympic Games (PG) by the Canadian newspaper The Globe and Mail. The authors found 8 high-order themes and 25 low-order themes for the OG. The high-order themes were predicting game results, reporting game results, athleticism, politics, ethical issues, nationalism, the media, and the economy. For the PG, there were 4 high-order themes, and each high-order theme had 1 low-order theme. The high-order themes were reporting game results, athleticism, ethical issues, and equality between Paralympians and Olympians. Comparisons between OG and PG coverage are discussed and recommendations for future research provided.
Travis R. Bell and Karen L. Hartman
between March 6, 2016, the day before Sharapova’s press conference, and March 13, 2016. Linguistic Inquiry and Word Count (LIWC), a language-analysis software package, and subsequent textual analysis provide an examination of Sharapova’s effective approach to stealing thunder through its influence on
Edward M. Kian
In 2013–14, Jason Collins and Michael Sam became the first 2 athletes from the 4 most popular professional leagues in the United States to publicly come out as gay during their playing careers. U.S. men’s pro team sports have historically been arenas where hegemonic masculinity flourishes and open homosexuality is nearly nonexistent. However, these athletes came out during a period when sexual minorities had won numerous civil rights and were gaining acceptance by a majority of Americans, particularly those who self-identify as politically liberal. A textual analysis examined framing of Collins’s and Sam’s coming out in articles published on the liberal political Web site MSNBC.com. Focus was placed on how these athletes, homosexuality, and masculinity were framed in the corresponding message-board comments posted in response to these articles. Five primary themes emerged from the data, showing that acceptable forms of masculinities and homosexuality in sport remain contested terrains, even on liberal message boards.
This article uses a case-study approach to develop an understanding of how framing on game telecasts can increase the brand equity of sports venues. In 2014, ESPN ranked the NHL’s New York Islanders last in “stadium experience” among all 122 teams in the 4 major North American sports leagues. Given the Islanders’ looming relocation, the 2014–15 NHL season afforded the last opportunity to consider how telecasts would portray the team’s arena, Nassau Veterans Memorial Coliseum on Long Island. Based on a textual analysis of Islanders telecasts, 2 frames emerged: atmosphere (loud cheering and tributes to veterans) and nostalgia (famous moments and players from the arena’s history). Teams that play in poorly regarded venues can encourage broadcasters to employ frames such as atmosphere and nostalgia to increase attendance and sales of venue-related merchandise.
John Vincent and Jane Crossman
This study compared how The Globe and Mail and The New York Times covered the Canadian and U.S. women’s and men’s ice hockey teams competing in the 2010 Winter Olympic Games. A content-analysis methodology compared the amount and prominence of coverage devoted to the women’s and men’s teams. Each newspaper provided more coverage of the men’s teams and to its own national teams, particularly in prominent locations. Textual analysis was used to analyze how the gendered themes intersected with national identity in the narratives. Theoretical insight was drawn from Connell’s theory of gender–power relations, Anderson’s concept of the imagined community, and Hobsbawm’s theory of invented traditions. Four themes emerged: the future of hockey at the Winter Olympic Games, postgame celebrations, gendered discourses, and the importance of the gold-medal games. A discussion of each theme is presented.