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#NBCfail: Thematic Analysis of Media and Public Discourse Surrounding Editing of Russia’s Olympic Gymnastics Fall

Jensen Moore, Ashley Hesson, and Khristen Jones

This research examined how NBC Universal’s coverage of the Olympic final for the women’s gymnastics teams influenced the news media’s and public’s perceptions of the event. Guided by framing and social construction of reality, the authors conducted a thematic analysis on 487 textual items from mainstream-news and social-media sites. Major themes found were creating drama, caring about ratings/money, crossing ethical lines, embarrassing other media, and following news routines. The analysis indicated that audience members did not prefer the edited version of events. Although incomplete coverage shaped viewers’ perceived reality, many used alternative resources to form an accurate understanding of reality.

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Thematic Analysis: The Cross-National Conflict Shifting of the NBA–China Controversy

Mu He and Weiting Tao

ideology. The current study analyzed 703 posts on Weibo and 1,500 tweets by thematic analysis (TA). It revealed diverse themes of online public discussions regarding the NBA–China controversy. It also found that social media speeded up the transmission of CNCS and complicated the cross-national conflict as

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An Inductive Thematic Analysis of Male Competitive Figure Skaters’ Experiences of Weight Pressure in Sport

Dana K. Voelker and Justine J. Reel

interview. These member reflections were included in subsequent data analysis ( Smith & McGannon, 2018 ). Braun’s and Clarke’s ( 2006 ) inductive thematic analysis was used to identify patterns across the data. Initially, the researchers familiarized themselves with the data by rereading transcripts and

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Beyond Olympic Legacy: Understanding Paralympic Legacy Through a Thematic Analysis

Laura Misener, Simon Darcy, David Legg, and Keith Gilbert

Over the last decade a great deal of work has examined major sport event legacies and event leverage. Much of this work has involved Olympic studies and this paper seeks to add to the body of knowledge surrounding major sport event legacies by examining the largely overlooked area of the Paralympic Games. The Paralympic Games are the second largest multisport event after the Olympic Games depending upon which parameters are used and since Sydney 2000 there has been an ‘operational partnership’ where bid cities are required to host both Games. Yet, few studies have evaluated the comparative outcomes, legacies and event leverage that Paralympic games have generated. This paper addresses this absence by conducting a thematic analysis of Paralympic legacy research. The thematic analysis used a combination of keywords involving event legacy across 13 major academic databases. Of the 43 articles identified as having Paralympic legacy related content only 13 articles empirically investigated Paralympic legacy. In reviewing the research, it is noted that the bulk of the research has focused on Summer Paralympic Games with little interest in the Winter Paralympic Games. The major findings for legacy-based research include: infrastructure; sport; information education, and awareness; human capital; and managerial changes. However, while these findings may seem congruent with major event legacies frameworks conceptually, an examination of the detailed findings shows that Paralympic legacy research is isomorphic and adds a new component to existing legacy dimensions.

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Situational Crisis Communication Theory and the National Football League: A Case Study of the NFL’s Response Strategies to Its Concussion Crisis

Sabrina Castonguay and Mark Lowes

from 2015 to 2020. For the analysis of the data set, a qualitative thematic analysis was conducted. Thematic analysis was chosen for this research primarily because of this analytic tool’s flexibility and its recognized compatibility with various research paradigms and theoretical approaches ( Braun

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“Shall We Dance?” Older Adults’ Perspectives on the Feasibility of a Dance Intervention for Cognitive Function

Cecilie Thøgersen-Ntoumani, Anthony Papathomas, Jonathan Foster, Eleanor Quested, and Nikos Ntoumanis

recorder and transcribed verbatim. Data Analysis Interview transcripts were subject to a thematic analysis, a popular approach in psychology for interpreting qualitative data by identifying core patterns of meaning. We were guided by the form of thematic analysis described by Braun, Clarke, and Weate

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Supporting Young Elite Athletes With Mental Health Issues: Coaches’ Experience and Their Perceived Role

Florence Lebrun, Àine MacNamara, Dave Collins, and Sheelagh Rodgers

). Patterns of data were defined, examined, and reported without being embedded in any established theoretical framework. Thematic analysis can be a realist or a constructionist method ( Braun & Clarke, 2006 ). For the present study, a realist approach focusing on participants’ experience, meaning, and

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Collegiate Coaches’ Reflective Inquiry Processes to Manage Performance Demands

Martin Dixon and Nicole D. Bolter

conducted by the lead author, who had no existing relationship with the participants. Data Analysis Reflexive thematic analysis was used to examine data concerning lived experiences and factors that influenced, underpinned, or contextualised processes ( Braun et al., 2019 ). This method enabled us to

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An Exploration of Coaching Practice: How Do High-Level Adventure Sports Coaches Develop Independence in Learners?

Chris Eastabrook, Robin D. Taylor, Pamela Richards, and Loel Collins

developing adventure independence and to inform adventure sports coach development by providing insight into this complex task. This study reports the findings from a group of high-level adventure sports coaches whose stated aim is to develop performer independence. A reflexive thematic analysis was

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When Sports Challenge Authority: A Case Study of Gatekeeping During the 2017 Chinese Ping-Pong Boycott

Qingru Xu and Andrew C. Billings

during the 2017 ping-pong boycott. Method Thematic analysis, “a method for identifying, analyzing, and reporting patterns (themes) within data” ( Braun & Clarke, 2006 , p. 6) was used to explore the gatekeeping strategies of mainland Chinese media during coverage of the ping-pong protest. Both flexible