Search Results

You are looking at 1 - 1 of 1 items for :

  • "transformative consumer research" x
  • Refine by Access: All Content x
Clear All
Open access

Yuhei Inoue, Mikihiro Sato, and Kevin Filo

services in producing personal and collective well-being outcomes; the paradigm was developed originally in consumer behavior (transformative consumer research; Mick, 2006 ) and adapted more recently to service research (transformative service research; Anderson et al., 2013 ). As an integral part of