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Eric MacIntosh, Keita Kinoshita, and Popi Sotiriadou

services and athlete satisfaction and performance ( MacIntosh & Parent, 2017 ). In light of the need to examine the relationship between the event service environment and athlete performance, transformative services research (TSR) presents an informative research framework. This is because TSR postulates

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Yuhei Inoue, Mikihiro Sato, and Kevin Filo

services in producing personal and collective well-being outcomes; the paradigm was developed originally in consumer behavior (transformative consumer research; Mick, 2006 ) and adapted more recently to service research (transformative service research; Anderson et al., 2013 ). As an integral part of

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Bridie Kean, David Fleischman, and Peter English

-marketing literature, the transformative-services research (TSR) perspective is used as a basis to explore how the student-athlete pathway can be communicated as a transformative service experience, rather than a routine service experience ( Blocker & Barrios, 2015 ) of circumstance (i.e., an athlete who also happens

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Pamela Wicker and Paul Downward

originates from transformative service research, which examines the association between service and well-being regardless of academic discipline, recognizing that individuals spend large parts of their time consuming a wide array of services which affect their lives and their well-being ( Anderson & Ostrom

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Minjung Kim, Brent D. Oja, Han Soo Kim, and Ji-Hyoung Chin

As well-being emerges as a focal issue of interest, scholars have endeavored to apply the transformative service research paradigm, which strives to create positive enhancements for stakeholders ( Anderson et al., 2013 ). These efforts have also been extended to the sport industry (e.g.,  Doyle

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Katie E. Misener

commitments represents an important new avenue for innovation within the sport system. Sport management scholars are making advancements in the area of Transformative Sport Service Research (TSSR), a relatively new research paradigm that has emerged from transformative service research and offers a big

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Pamela Wicker, Sören Dallmeyer, and Christoph Breuer

transformative sport service research (TSSR). TSSR originates from transformative service research (TSR) examining the relationship between services and well-being from a variety of disciplines and perspectives ( Anderson & Ostrom, 2015 ; Anderson et al., 2013 ). While service research has typically examined

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Dawn E. Trussell

transformative service research (TSR) in sport management (e.g.,  Dickson, Darcy, Johns, & Pentifallo, 2016 ), the need to improve the individual and collective lives of sport consumers and citizens (e.g., diverse family structures in community youth sport) is increasingly relevant. Theoretical Background Sport

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Rory Mulcahy and Edwina Luck

Transformative service research (TSR) is particularly relevant in sport, where services can assist in the well-being of spectators and participants ( Friman, Rosenbaum, & Otterbring, 2018 ). The approach of using a transformative service lens in sport management is known as transformative sport