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Sport management researchers have increasingly examined the relationship between sport spectatorship and well-being ( Inoue, Berg, & Chelladurai, 2015 ), with the line of inquiry predicated on transformative sport service research (TSSR). TSSR refers to sport research aimed at improving the

suggest that for elite and Olympic athletes, participation in rowing does not always lead to positive value cocreation and that there are also instances of codestruction, which affect well-being. Transformative Sport Service Research While TSSR is only just emerging, service and sport scholars have hinted

commitments represents an important new avenue for innovation within the sport system. Sport management scholars are making advancements in the area of Transformative Sport Service Research (TSSR), a relatively new research paradigm that has emerged from transformative service research and offers a big

, Filo, Lock, Funk, & McDonald, 2016 ; Inoue & Kent, 2012 ; Inoue, Sato, Filo, Du, & Funk, 2017 ; Kim, Perrewé, Kim, & Kim, 2017 ). In line with the virtues of transformative sport service research, we have chosen to examine a unique space within the sport industry—collegiate student-athletes’ school

have assessed engagement in sport volunteering. The causal effect is identified within the empirical analysis by using instrumental variables (IVs). Overall, this study contributes to transformative sport service research (TSSR) studying the relationship between sport services and well-being. TSSR

transformative sport service research (TSSR). TSSR originates from transformative service research (TSR) examining the relationship between services and well-being from a variety of disciplines and perspectives ( Anderson & Ostrom, 2015 ; Anderson et al., 2013 ). While service research has typically examined