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Samuel M. Clevenger, Oliver Rick, and Jacob Bustad

reimagining of the sports model dominating the industry: uber-sport , a term Andrews ( 2019 , p. 10) uses to explicate the “corporatization, commercialization, spectacularization, and celebritization of the traditional sports event” as it exists in 21st-century consumer, neoliberal capitalism. According to

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Kerry R. McGannon and Ted M. Butryn

college athletes’ perceptions on race and athlete activism . International Review for the Sociology of Sport, 45, 419 – 435 . doi:10.1177/1012690210374691 10.1177/1012690210374691 Andrews , D.L. ( 2019 ). Making sport great again: The Uber-Sport assemblage, neoliberalism , and the Trump

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Evan Frederick, Ann Pegoraro, and Jimmy Sanderson

understood through sport discourse. References Allison , L. ( 2000 ). Sport and nationalism . In J. Coakley & E. Dunning (Ed.), Handbook of sports studies (pp.  344 – 355 ). Sage . Andrews , D.L. ( 2019 ). Making sport great again: The uber-sport assemblage, neoliberalism, and the Trump