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Scott Rathwell and Bradley W. Young

research on the positive development of emerging adult athletes has been conducted within Canadian university sport contexts ( Banwell, & Kerr, 2016 ; Deal & Camiré, 2016a , 2016b ; Rathwell & Young, 2016 , 2017 ). USports is the governing body of Canadian university sport and is comprised of 56

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Hal Hansen and Roger Gauthier

The heads of marketing and promotion for major professional and university sport organizations were asked to rate the relative importance of 19 marketing objectives on a 5-point Likert scale; 164 responded. Factor analysis resulted in the creation of six factors: player quality, community image of team, entertainment value of sport, team marketing, team as a contender, and attractiveness of game location. ANOVA, Tukey, and student t tests used on the data resulted in significant differences between leagues for the two factors of community image of team and entertainment value of sport. Professional teams favored 5 of 6 objectives over university teams: value of ticket price, entertainment value of the sport, image of the team, community-oriented nature of the team, and availability of athletes for community events.

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Fran Longstaff, Nick Heather, Susan Allsop, Elizabeth Partington, Mark Jankowski, Helen Wareham, A. St Clair Gibson and Sarah Partington

This study examined whether students engaged in university sport have different drinking outcome expectancies and normative beliefs than students who are not engaged in university sport. A cross-sectional survey of university students in England in 2008–2009 was undertaken. A questionnaire battery, including the Drinking Expectancies Questionnaire (DEQ) and a measure of normative beliefs, was completed by 770 students from seven universities across England. Responses from 638 students who were not abstaining from alcohol were analyzed. Students engaged in university sport have significantly higher drinking expectancies of assertion compared with students not engaged in university sport. Moreover, students engaged in university sport consistently report higher personal alcohol consumption and higher perceptions of consumption in those around them than students not engaged in university sport. Both assertion and the perception that students around them drink heavily provide only a partial explanation for why students engaged in university sport drink more than those not engaged in university sport. Further research is required to identify the reasons for heavy drinking among students involved in university sport in England.

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Bridie Kean, David Fleischman and Peter English

University Sport and Australian Government Sports Commission . Retrieved from http://www.uniroos.com.au/images/Performance_of_student-athletes_at_Olympic_Games.pdf Krippendorff , K. ( 2004 ). Content analysis: An introduction to its methodology ( 2nd ed. ). Thousand Oaks, CA : Sage . Letawsky , N

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Helen Lenskyj

This investigation of sexual harassment in university sport begins by developing a theoretical framework based on feminist analyses of male violence, and examining the links between violence and the ideology of male sport. The organization of sport and physical education in Canadian universities is then described, and university women’s experiences of male violence in sport-related contexts is investigated, with particular reference to the issues of power relations in coaching and control of women’s bodies. Relevant findings from a preliminary survey of women’s experiences of sexual harassment in sport contexts are presented throughout the discussion, and recommendations are developed.

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Moira Lafferty and Caroline Wakefield

engaged in university sport” (p. 69), suggests that alcohol may be an important and significant component of British student athletes’ initiation practices. In turn, excessive consumption can increase the health risks associated with initiation activities directly and indirectly ( Groves, Griggs, & Leflay

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Heather L. Dichter

This historical case study addresses the issues related to the use of content-management systems (CMSs) in the production of a college athletic department Web site. The article considers the factors that influenced a university athletic department to adopt a CMS. Corporate consolidation among CMS providers frequently affected the options available to athletic departments. Using an in-depth interview with the primary individual behind the University of Michigan’s athletic department Web site, MGoBlue.com, this article also explores how the explosion of Web-site content and adoption of a CMS has transformed the workflow in athletic media relations.

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Gavin Breslin, Tandy Haughey, Wesley O’Brien, Laura Caulfield, Alexa Robertson and Martin Lawlor

surprising if not given the large number of university athletes. In the current study, the State of Mind Ireland (SOMI) program ( Lawlor, Rae, & Kelly, 2015 ) is a response to the need to do more in university sport settings to enhance mental health awareness. The original State of Mind program was

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Susan E. Inglis

The status and representation of women in university sport continues to be an area of concern and responsibility for the athletic administrator. This paper presents a description of the major philosophical and organizational changes that have occurred with the governance of women’s intercollegiate sport. Data from American and Canadian studies describing the involvement patterns of women in university sport are presented, and areas for reform that will increase the status and representation of women in university sport are put forward. Three areas for reform presented include (a) securing commitment to change, (b) improving professional preparations in career planning for women at high school and university levels who aspire to careers in athletics, as well as professional development for women currently involved in athletic administration, and (c) gaining support from academic areas in the identification of effective, positive change for women in university sport.

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Karen E. Danylchuk and Joanne MacLean

As the new millennium begins, we find intercollegiate sport in Canadian universities at a crossroads. Although the Canadian Interuniversity Athletic Union (CIAU), the governing body for university sport in Canada, has a history of recurring issues and challenges, further change is imminent. This paper provides the perspective of two Canadian intercollegiate athletic administrators and sport management academicians on the future of intercollegiate sport in Canada by focusing on five major areas of concern: (a) diversity, (b) governance, (c) funding of athletics, (d) the role and value of athletics, and (e) the changing environmental context of the university. The authors conclude that university sport in Canada will remain embedded within the non-profit, amateur fabric of the Canadian sporting milieu characterized by a participant rather than spectator focus, men's sport domination, decreased funding sources, and pressures to justify its role and value within a rapidly changing environment. The diversity evident throughout the CIAU will continue to have a compelling impact on the organization.