The body of literature that addresses the negative externalities of sport venues and competitions, such as the environmental implications of sporting events (see, e.g., McCullough et al., 2016 ; Trendafilova et al., 2013 ), is growing. There is also an increased body of research discussing the
Gidon S. Jakar and Kiernan O. Gordon
This article uses a case-study approach to develop an understanding of how framing on game telecasts can increase the brand equity of sports venues. In 2014, ESPN ranked the NHL’s New York Islanders last in “stadium experience” among all 122 teams in the 4 major North American sports leagues. Given the Islanders’ looming relocation, the 2014–15 NHL season afforded the last opportunity to consider how telecasts would portray the team’s arena, Nassau Veterans Memorial Coliseum on Long Island. Based on a textual analysis of Islanders telecasts, 2 frames emerged: atmosphere (loud cheering and tributes to veterans) and nostalgia (famous moments and players from the arena’s history). Teams that play in poorly regarded venues can encourage broadcasters to employ frames such as atmosphere and nostalgia to increase attendance and sales of venue-related merchandise.
Beth A. Cianfrone and James J. Zhang
This study examined the differential effectiveness of television commercials, athlete endorsements, venue signage, and combined promotions as assessed by Generation Y consumers. A 2 × 4 independent-group experimental design was conducted, consisting of two experimental conditions (experimental and control) and four video footage interventions with different promotional procedures (television commercial, athlete endorsement, venue signage, and combined promotion). A total of 253 subjects were randomly assigned into the eight groups. The subjects responded to a questionnaire that measured brand awareness in terms of unaided recall, aided recall, and recognition. A factorial MANCOVA revealed that after controlling for differences in the consumption backgrounds of action sports among the subjects, all four promotional procedures effectively increased brand awareness during a televised action sports event. Television commercials were the most effective, followed by combined promotion, athlete endorsement, and venue signage.
Wei Gao and Keqiang Cao
facilities in local communities. In China, there are a significant number of sports facilities and venues. According to the Sixth National Sports Venue Census, by the end of December 31, 2013, China had 1,694,600 sports venues, including 1,525,500 outdoor and 169,100 indoor stadiums. The latest population
Basia Belza, Christina E. Miyawaki, Peg Allen, Diane K. King, David X. Marquez, Dina L. Jones, Sarah Janicek, Dori Rosenberg, and David R. Brown
( Cuaderes, Lamb, & Alger, 2014 ; Haas, 2006 ), accessible public restrooms, water fountains, and seating ( Eyler, Brownson, Bacak, & Housemann, 2003 ). The aim of this qualitative study was to describe the use of nonrecreational public venues, such as commercial shopping malls and other locations such as
Timothy B. Kellison and Yu Kyoum Kim
Professional sport organizations are showing increasing interest in proenvironmental strategies, as evidenced in part by the recent incorporation of sustainable design in many facilities. This interest may be driven by the perceived positive outcomes associated with the triple bottom line (TBL), which illustrates the environmental, social, and economic benefits of proenvironmental initiatives. The TBL has been the subject of both acclaim and criticism by scholars and practitioners, and this study provides new insight into its appropriateness as a reflection of proenvironmental organizations’ motives. Through standardized interviews, the authors found that professional sport organizations place particular emphasis on the TBL’s social component, which represents the objectives of increasing environmental awareness among fans and attracting new consumers. This study contends that the TBL’s three components are closely intertwined, and the implementation of commercial and social marketing strategies is necessary to attend to and realize the organizations’ stated goal of maximizing all three components.
Dylan P. Williams and Chad Seifried
Nadège Levallet, Norm O’Reilly, Elizabeth Wanless, Michael Naraine, Ethan Alkon, and Wade Longmire
further investigation, she learned that 75% of professional sport venues apparently offered that amenity, helping those franchises create “connected stadiums” to combat fan apathy and tailor the fan experience. Mary, not a very technical individual herself, wondered as she looked out the window of her
Kieran Edmond James and Yogesh Nadan
, because Nadi players did not turn up ready to play at the replay venue, and this “result” created lasting bitterness between both sets of supporters, which arguably still exists today. Plagued by difficulties due to the lack of available primary and secondary sources on Fiji soccer history, our article
Alex C. Gang, Juha Yoon, Juho Park, Sang Keon Yoo, and Paul M. Pedersen
2018 PyeongChang Winter Olympic Games. Special focus is given to understanding the types of social capital (i.e., bonding and bridging social capital) generated in relation to the spatial dynamics (i.e., core and peripheral spaces) across multiple physical venues at the event. Social Capital Since