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Christian von Sikorski, Thomas Schierl, Carsten Möller and Kai P. Oberhäuser

The international media coverage of athletes with physical disabilities (AWD) shows diverse quantitative and qualitative shortcomings. This study explores what effects a specific visual framing in a print article about disability sports has on recipients’ attitudes toward a depicted AWD. In an experiment with a 3 (framed conditions) × 2 (participants’ contact with people with disabilities) betweensubjects design, 88 participants were randomly assigned to 1 of the 3 (framed) conditions. The participants read a sports news article with a photograph of a 1-armed javelin thrower with no spectators, a few spectators, or a large crowd shown in the background. After examining the participants’ responses to a questionnaire, an ANOVA showed that the participants’ attitudes toward the depicted AWD were significantly more positive when the visual frame included spectators in the background of the picture.

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Mark Ludwig and Christoph Bertling

Though visual features such as slow motion, camera angle, or the cutting rate are considered to have great importance for professional media presentation of sports broadcasts and their influence on viewers, there has as yet been little research on the effects of fundamental visual parameters on viewer perception in the field of sport communication. In its primary step, this study researches the effect cutting rates have on the liking of live soccer broadcasts. To this end, an experiment (between-subjects design) with three groups (N = 92) was conducted. All participants received an identical excerpt of a soccer match; however, the number of cuts was systematically altered. A MANCOVA revealed significant effects—for example, a lower cutting rate leads the consumer to perceive less aesthetic appeal and the influences of effects are moderated by fandom. Implications are discussed.

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Franco M. Impellizzeri

(potential use among general public). Infographics Indirectly connected to social media is another emerging initiative: the creation and dissemination, through social media, of so-called infographics. This is a form of visual communication targeted to a large audience to disseminate scientific findings and

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Sharyn G. Davies and Antje Deckert

.1007/s11199-017-0869-1 Koller , V. ( 2008 ). ‘Not just a colour’: Pink as a gender and sexuality marker in visual communication . Visual Communication, 7 ( 4 ), 395 – 423 . doi:10.1177/1470357208096209 10.1177/1470357208096209 Lafferty , Y. , & McKay , J. ( 2004 ). Suffragettes in satin

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Matthew D. Bird and Brandonn S. Harris

visual communication ( Austen & McGrath, 2006 ), it should come as no surprise that this form of technology is rated as one of the most ethical to utilize. It also does, however, suggest some disparity between the reported frequency of use, and the technology’s perceived ethicality. As videoconferencing

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Adele Pavlidis, Millicent Kennelly and Laura Rodriguez Castro

). The Australian . Retrieved from https://www.newscorpaustralia.com/brand/australian/ Norris , S. ( 2002 ). The implication of visual research for discourse analysis: transcription beyond language . Visual communication, 1 ( 1 ), 97 – 121 . O’Connor , A. ( 2013 , October 20

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Dustin A. Hahn

analysis of male and female professional athlete Facebook profile photos . Visual Communication Quarterly, 21, 125 – 137 . doi:10.1080/15551393.2014.893752 Farquhar , L.K. , & Meeds , R. ( 2007 ). Types of fantasy sports users and their motivations . Journal of Computer-Mediated Communication

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Sara Santarossa, Paige Coyne, Sarah J. Woodruff and Craig G. Greenham

. ( 2015 ). Form or function? An examination of ESPN Magazine’ s “Body Issue” . Visual Communication Quarterly, 22 ( 2 ), 106 – 117 . doi:10.1080/15551393.2015.1042159 10.1080/15551393.2015.1042159 Instagram . ( 2013 , November 20 ). Introducing Instagram for Windows phone . Retrieved from https

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Dustin A. Hahn, Matthew S. VanDyke and R. Glenn Cummins

mania: Essays on fandom and the media in the 21st century (pp.  158 – 171 ). Jefferson, NC : McFarland & Co . Emmons , B. , & Mocarski , R. ( 2014 ). She poses, he performs: A visual content analysis of male and female professional athlete Facebook profile photos . Visual Communication

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Valerie Senkowski, Clara Gannon and Paul Branscum

conduct goal setting and action planning: “participants learned and practiced the steps of effective planning (including goal setting) to bring about achievable behavior change” ( White et al., 2012 , p. 287). BCT 9.1, Credible Source, includes the presentation of verbal or visual communication in favor