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Danielle Peers, Timothy Konoval and Rebecca Marsh Naturkach

continue to participate through a patchwork of local and provincial DSOs, including single-impairment and multi-impairment organizations. Our article builds on the research above to analyze how para-athlete inclusion and exclusion are reproduced and enacted within the websites of the “fully integrated

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Youngjin Hur, Yong Jae Ko and Joseph Valacich

The Internet website has become an effective marketing vehicle for sport organizations. The purpose of this study was to examine theoretical relationships between key variables of online sport consumption behavior such as sport consumers’ perceptions of sport website quality, satisfaction, and behavioral loyalty to the websites. In addition, the mediating effect of e-satisfaction between website quality and e-loyalty was examined. The results of data analyses using structural equation model tests revealed that loyalty to a sport team’s website was more likely to occur as sport fans developed positive perceptions and satisfaction with the website. The results also suggested that consumer e-satisfaction is an important mediating variable between sport website quality and e-loyalty.

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Thomas L. McKenzie

from public schools and private schools in other states remains unknown. Content Analysis of School Websites: Going Boldly Into the Unknown Nearly all schools now have websites that are “public windows” into school happenings, and these are increasingly being used by schools to communicate with their

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Michelle L. Redmond, Lynn L. Ridinger and Frederick L. Battenfield

Opportunities for girls and women to participate in sports have been increasing since the enactment of Title IX; however, the media attention given to female athletes and women’s sports has lagged behind. Media coverage of female athletes has been investigated extensively in newspapers and magazines; however, few studies have examined the attention given to women’s sports on the Internet.

This study focused on one sports news website to examine and compared the coverage of female and male athletes and coaches in one specific sport, college basketball. A content analysis was conducted on ESPN.com during the 2007 NCAA Men’s and Women’s Basketball Tournaments. Results showed that women and men do not receive the same attention on the main page; however, equity was evident when the webpage for women’s college basketball was compared to the webpage for men’s college basketball.

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Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs and Junying Lou

Based on a review of North American professional sports teams, this study provides insight on how teams are communicating commitment to sustainability principles and practices on their Web sites. Web sites for 126 teams across 4 different leagues were examined for content relative to triple-bottom-line dimensions. Global Reporting Initiative indicator codes and definitions were constructs for the model and aligned to social, environmental, and economic principles for categories of sustainability practices. Although teams are including sustainability information on their Web sites, the vast majority downplay economic issues and highlight social issues on their home pages and subsequent pages; communication about environmental factors varies by league. The study shows differences across leagues and suggests that although some teams are communicating a commitment to sustainability, others may not be considering stakeholder perceptions of their Web-site communications or whether sustainability efforts affect public consumption of league offerings or attitudes toward professional sports.

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Meredith Nash

In this paper, I conduct a feminist multimodal critical discourse analysis (FMCDA) of the Lorna Jane (LJ) retail website (www.lornajane.com.au), an Australian fitness fashion company, to examine the discursive strategies used by the company to authorize a particular notion of “active living” for women. Specifically, I shall examine how the semiotic choices on the LJ website signify key discourses and themes related to health and fitness and how they are used to place the responsibility for fitness and health onto individual women. In particular, I focus on the discourses inscribed through the technologies, styles, fabrics, colors, cuts, and sizing of LJ clothing items. I am also interested in the underlying choices, assumptions, and biases of these constructions and the power relationships underpinning them. I conclude that “empowerment” for women on the LJ website is imagined in a limited, individualistic way.

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Coyte Cooper

The current study was an investigation of the gender coverage provided on intercollegiate athletic websites within a major BCS conference during the 2005-06 academic year. Due to Title IX and ethical concerns, the expectation was that the BCS sites would provide equitable gender coverage because the athletic departments were part of the National Collegiate Athletic Association (NCAA). Overall, the results revealed that females received highly favorable article (41.2%) and photographic (46.0%) coverage allocations when compared to past content analyses on not-for-profit media outlets. Despite this fact, the results demonstrated that there was a statistically significant difference in the coverage provided to females and males within each of the units of measurement analyzed. Furthermore, the analysis revealed that females received their least favorable coverage allocations within the following units of measurement: advertisements (15.5%) and multimedia (2.5%).

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Brody J. Ruihley, Jason Simmons, Andrew C. Billings and Rich Calabrese

represents the top-rated program on five major networks ( Nielsen Sports, 2018 ; Norman, 2018 ). The error was, instead, a technical issue causing ESPN’s fantasy-football website and mobile application (app) to crash. This Web- and app-based crash kept fantasy-sport participants from accessing their league

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Rodney P. Joseph, Kathryn E. Royse and Tanya J. Benitez

communication technologies, including computers, mobile or smartphones, social media platforms, Internet-based websites, e-mail, and SMS text messaging. Findings provide a comprehensive overview of eHealth and mHealth PA interventions for AA and Hispanic women and identify future directions for this emerging