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Volume 1 (2012): Issue 1 (Jan 2012)

in Case Studies in Sport Management

Print ISSN:: 2372-5540

Online ISSN:: 2167-2458

Case Study 1
- Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations
Case Study 2
- The Turnips: A Study in Leadership
Case Study 3
- A Budgeting Crisis at Little State University
Case Study 4
- A Case Study of Diversity and Leader Member Exchange in Intercollegiate Athletics
Case Study 5
- Grappling with Growth: The Innovative Use of Traditional and New Media Marketing to Enhance Interactions with Consumers
Case Study 6
- Maybe It Is about the Bike: The LIVESTRONG Community and Lance Armstrong Allegations
Case Study 7
- Gil’s Sportsplex
Case Study 8
- Olympic Sport Governance Structures: The Case of Two National Governing Bodies in Gymnastics
Case Study 9
- Building an Athletic Brand: The University of South Carolina Beaufort Crafts a New Image
Case Study 10
- Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product with the Super Bowl
Case Study 11
- A New Collegiate Model: Intra-Collegiate Athletics at BYU Idaho

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Case Studies in Sport Management

Cover Case Studies in Sport Management