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Volume 1 (2012): Issue 1 (Jan 2012)

in Case Studies in Sport Management
Print ISSN:
2372-5540
Online ISSN:
2167-2458
  • Case Study 1
    • Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations
  • Case Study 2
    • The Turnips: A Study in Leadership
  • Case Study 3
    • A Budgeting Crisis at Little State University
  • Case Study 4
    • A Case Study of Diversity and Leader Member Exchange in Intercollegiate Athletics
  • Case Study 5
    • Grappling with Growth: The Innovative Use of Traditional and New Media Marketing to Enhance Interactions with Consumers
  • Case Study 6
    • Maybe It Is about the Bike: The LIVESTRONG Community and Lance Armstrong Allegations
  • Case Study 7
    • Gil’s Sportsplex
  • Case Study 8
    • Olympic Sport Governance Structures: The Case of Two National Governing Bodies in Gymnastics
  • Case Study 9
    • Building an Athletic Brand: The University of South Carolina Beaufort Crafts a New Image
  • Case Study 10
    • Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product with the Super Bowl
  • Case Study 11
    • A New Collegiate Model: Intra-Collegiate Athletics at BYU Idaho
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Case Studies in Sport Management

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