Jump to Content Jump to Main Navigation

Volume 1 (2012): Issue 1 (Jan 2012)

in Case Studies in Sport Management

Print ISSN:: 2372-5540

Online ISSN:: 2167-2458

Case Study 1
- Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations
  
  By: Marion E. Hambrick, Tara Q. Mahoney and Rich Calabrese
  
  Pages: 1–6
Case Study 2
- The Turnips: A Study in Leadership
  
  By: Joel White
  
  Pages: 7–9
Case Study 3
- A Budgeting Crisis at Little State University
  
  By: Chad D. McEvoy and Dianna P. Gray
  
  Pages: 10–17
Case Study 4
- A Case Study of Diversity and Leader Member Exchange in Intercollegiate Athletics
  
  By: Samuel Y. Todd, Ian Christie, Marshall J. Magnusen and Kenneth J. Harris
  
  Pages: 18–22
Case Study 5
- Grappling with Growth: The Innovative Use of Traditional and New Media Marketing to Enhance Interactions with Consumers
  
  By: Coyte G. Cooper
  
  Pages: 23–29
Case Study 6
- Maybe It Is about the Bike: The LIVESTRONG Community and Lance Armstrong Allegations
  
  By: Emily S. Sparvero, Stacy Warner and Angela N. Pratt
  
  Pages: 30–33
Case Study 7
- Gil’s Sportsplex
  
  By: Gil Fried
  
  Pages: 34–46
Case Study 8
- Olympic Sport Governance Structures: The Case of Two National Governing Bodies in Gymnastics
  
  By: Andrea N. Eagleman, Adam Karg and Ryan M. Rodenberg
  
  Pages: 47–58
Case Study 9
- Building an Athletic Brand: The University of South Carolina Beaufort Crafts a New Image
  
  By: Mark S. Nagel and Lynn W. McGee
  
  Pages: 59–75
Case Study 10
- Leveraging Sponsorships to Meet Organizational Marketing Objectives: A Case Study of a Consumer Packaged Good Product with the Super Bowl
  
  By: Michael Olejniczak and Thomas J. Aicher
  
  Pages: 76–84
Case Study 11
- A New Collegiate Model: Intra-Collegiate Athletics at BYU Idaho
  
  By: Erianne A. Weight, Barbara Osborne and Robert Turner
  
  Pages: 85–93

Case Studies in Sport Management

Google Translate

Recently viewed (1)

Volume 1 (2012): Issue 1 (Jan 2012)