New to the Board: A Case Study of Canadian Tire Corporation and the Potential Purchase of the Forzani Group Limited

in Case Studies in Sport Management
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This case study explores the potential purchase of the Forzani Group Limited by the Canadian Tire Corporation. Students take on the role of Sara Brown, a new member of Canadian Tire’s board of directors. With an emergency meeting scheduled for the following morning to decide the fate of the proposed acquisition, Brown has been called upon to provide input to the board given her aptitude for corporate acquisitions and mergers. The case profiles both companies and details the state of the retail sport industry in Canada. Notably, there is emphasis on company product offerings (e.g., merchandise), financials (e.g., balance sheets), and goodwill (e.g., charities) to provide students with pertinent information to develop their argument(s) for and/or against the acquisition. Primary learning objectives include engaging in environmental scanning exercises (e.g., SWOT analyses) and evaluating market forces present in the retail sporting goods industry.

Michael L. Naraine is with the Faculty of Health Sciences, University of Ottawa, Ottawa, Ontario, Canada. Jess C. Dixon and Candice Horton are with Department of Kinesiology, University of Windsor, Windsor, Ontario, Canada.

Address author correspondence to Michael Naraine at

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    • Teaching Note (PDF 441 KB)
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